Besado Platinum Tequila Label Approved by the TTB
HOUSTON, April 14, 2015 /PRNewswire/ -- Alonzo Pierce, CEO of Top Shelf Brands Holdings, Inc. (a Nevada Corporation) (OTCPK: DKTS), is pleased to announce that the company has received label approval from the Alcohol and Tobacco Tax and Trade Bureau (TTB) for its premium, herbal-flavored Besado Platinum Tequila made from 100% Blue Agave. The "Platinum" fanciful name replaces the "Silver" to emphasize the premium nature of this very high end and unique brand.
"This product is the first of its kind so Besado was scrutinized much more so than an established alcoholic beverage," Pierce said. "By working with the TTB agents through our distiller, we were able to sail through the process smoothly but it obviously took longer than anybody expected."
With this final TTB approval, Top Shelf Brands is cleared to register Besado Platinum with its respective distributors and states identified as "key markets" deemed optimal to launch this cutting-edge one of a kind tequila. The key markets in which Besado will initially be available are Florida, Texas, Louisiana, Georgia and Nevada.
"I am so excited for everyone, including our shareholders, who have been involved with bringing our Besado to life," Pierce said. "Without question we faced a few minor speed bumps and hurdles throughout the last 12 months. Clearly some challenges are to be expected and some arise despite best intentions and efforts, nonetheless each challenge must be met head on. Now the fun really begins for everyone who had the intestinal fortitude to weather a few storms along the way. On to the top shelf at bars and retailers for Besado – it is truly time to see why she liked it before she liked you or why she consider you having a dark side."
The decision to focus on obtaining the approval for Besado Platinum first was a matter of timing. The season for spring and summer mixed drinks is fast approaching and Pierce noted that Besado Platinum's marvelous reception by the tasting public made the choice an easy one.
"When our consumers have their toes in the sand, we want them to have a Besado Platinum drink in their hand," Pierce mused. "Seriously, tasters raved about the Besado Platinum cocktails and the demand for such drinks really begins to pick up in May so we felt it was prudent to get the Platinum approved first."
While the main focus was on the Besado Platinum approval, concurrent approval work was also being done on the full line extensions. Top Shelf management and the distillers will once again work with TTB agents to complete the final phases of the approval process for other formats as well.
Besado Platinum Tequila will be hitting the shelves with a competitive suggested retail price. Enjoy and drink responsibly!!!!!!!.
About TSB: www.drinktopshelf.com
Top Shelf Brands Holdings incubates, creates, markets and supplies branded alcoholic beverages with an initial offering of Tequila, Liqueur and Bourbon. Being a federally licensed importer and supplier of alcoholic beverages gives us a competitive edge. Top Shelf Brands is dedicated to "Incubating and Creating Brands People Talk About". Top Shelf Brands is positioned to capitalize on the $1 trillion spirits industry. Strong growth in the industry is anticipated primarily in the premium category.
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Top Shelf Brands Holdings, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE Top Shelf Brands Holdings, Inc.
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