Bertolli® Kicks Off 150th Anniversary with Bertolli Olive Oil "Taste of Tradition" Recipe Contest
Celebrity Chef Fabio Viviani Selects Grand Prize Winner of Trip to Tuscany!
DALLAS, May 27, 2015 /PRNewswire/ -- Bertolli® Olive Oil, the world's #1 olive oil brand made by Deoleo, today announced the launch of the Bertolli Olive Oil Taste of Tradition Recipe Contest in celebration of the brand's 150thanniversary. The contest is the second in a series of exciting Bertolli activities this year in celebration of 150 years of delicious meals and memorable food moments made better by Bertolli. For this 150th anniversary celebration activation, Chef Fabio Viviani and Bertolli Olive Oil are asking food lovers across America to submit their favorite family or original recipe, using Bertolli Olive Oil and/or Bertolli Vinegar, to BertolliOliveOil.Tumblr.com for a chance to win the Grand Prize—a culinary trip of a lifetime for two to Tuscany, Italy!
Bertolli Olive Oil recipe entries will be accepted in five categories: Appetizers, Main Dishes, Side Dishes, Soups/Salads and Desserts. Recipe instructions and ingredients along with video or photo should be submitted to BertolliOliveOil.Tumblr.com no later than July 31, 2015 at 11:59pm PST. Creative cooks can find full contest rules at the Tumblr main page.
Fantastico Prizes to Be Won!
Chef Fabio Viviani will judge the top recipe submissions in each of the five categories based on creativity, presentation, ease of replication and clarity. Five recipe category winners will each receive a KitchenAid® Artisan® Design Series Stand Mixer in Champagne Gold, a year's supply of Bertolli Olive Oil and a signed copy of Fabio Viviani's latest cookbook Fabio's American Home Kitchen. One Grand Prize winner, selected from the five category winners, will also receive a dream trip for two to Tuscany with a helicopter ride over the Italian countryside, a hands-on cooking class, and a hunt for the perfect truffle!
To provide other cooks with delicious inspiration, select recipe entries will be show cased on Bertolli's social media channels during the contest-entry period. Additionally, the top 150 recipe entries will be included in a special edition, digital cookbook created by Bertolli Olive Oil for consumers to use, share and enjoy. The digital cookbook will be published online this fall.
"Growing up in Italy, Bertolli was always at the heart of delicious Italian food," said Chef Fabio Viviani. "So, I'm really excited to partner with Bertolli Olive Oil for their 150th anniversary celebration and recognize and reward creative cooks in the Taste of Tradition Recipe Contest. I can't wait to see all the entries!"
For 150 years, Bertolli Olive Oil has been a staple in kitchens around the world, adding delicious flavor and a touch of Tuscan inspiration to your favorite foods. In addition to the recipe contest, Bertolli Olive Oil is also commemorating their 150th anniversary year by launching specially designed olive oil bottles which can be found in select stores nationwide this fall. The colorful, collectible bottles will feature images from vintage Bertolli advertising posters and will add a stylish Italian touch to any kitchen counter and are sure to delight olive oil aficionados.
"Bertolli's 150th Anniversary is an amazing milestone for the brand," said Sarah Collins, Director of Marketing, Bertolli Olive Oil. "We're excited to share everything we have on tap for Bertolli during our celebration year. We can't wait to see the recipe entries. Consumers always delight us with their creativity and we're excited to connect with and engage Bertolli Olive Oil fans with this fun, interactive contest."
About Bertolli
Founded in the small Tuscan town of Lucca, Italy, Bertolli has been at the heart of Italian cooking and eating for 150 years with America's favorite olive oil (made by Deoleo), delicious sauces (made by R&B Foods) and taste-tempting frozen meals and desserts (made by ConAgra). At the heart of Bertolli, is a commitment to quality, dedication to leveraging the natural goodness of ingredients and a tradition of providing outstanding and flavorful food. For more information on Bertolli plus delicious recipes and tips on how to experience Bertolli at home, visit villabertolli.com. You can find the latest Bertolli news at facebook.com/Bertolli and on Twitter @Bertolli.
More About Bertolli Olive Oil
From its Tuscan origin in 1865, Bertolli has grown to become the world's No. 1 olive oil brand. Sold in more than 40 countries worldwide, Bertolli remains true to its Italian origins of culinary artistry, quality, consistency and authenticity. Bertolli delivers high-quality, nutritional olive oils for the entire family and can be found at most major supermarkets, retail superstores and membership warehouse clubs. Its diverse product line, including Extra Virgin, Classico, and Extra Light Tasting olive oil; Organic Extra Virgin olive oils; 100% Extra Virgin, 100% Extra Light Tasting and 100% Extra Virgin Organic cooking sprays offer a healthy and flavorful solution for every cooking and baking need.
Media Contacts:
Natalie Logan
Rogers & Cowan
310-854-8150
[email protected]
Erin Abernathy
Rogers & Cowan
212-878-5027
[email protected]
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SOURCE Bertolli Olive Oil
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