Bertolli Brand Celebrates 150 Years of Italian Heritage with #MyTuscanTable Campaign Benefitting No Kid Hungry
Americans are invited to join the upcoming Bertolli brand anniversary festivities
MOUNT PROSPECT, Ill., Oct. 8, 2015 /PRNewswire/ -- In 1865, Francesco Bertolli changed the Italian food landscape forever with the creation of his iconic Bertolli Olive Oil. The Bertolli Empire continues to deliver on its Tuscan heritage with a collection of traditional pasta sauces and delicious frozen meals added to the product lineup. For 150 years, Bertolli products have been helping families and friends around the world gather at the table to celebrate the Italian love of life and food. This October, Italian Heritage Month, the Bertolli brand teams up with actress Debi Mazar, her Tuscan-born, chef husband Gabriele Corcos, and No Kid Hungry to celebrate bringing Tuscany to the table and launch the Bertolli® Riserva Pasta Sauces.
Americans are invited to join the anniversary festivities and share photos via social media that illustrate how they bring Tuscany to the table using the hashtag #MyTuscanTable. For each #MyTuscanTable share during October, the Bertolli brand will donate one dollar to help No Kid Hungry end childhood hunger in America. Just one dollar can help feed 10 healthy meals to kids in need.* The goal is to provide up to half a million meals.
"Since its creation in 1865, the Bertolli brand is proud to deliver the taste and aromas of Tuscany to tables around the world," said Rebecca Smith, senior marketing manager, R&B Foods. "We're thrilled to bring our founder Francesco Bertolli's flavors to life in our new Bertolli Riserva Pasta Sauces and celebrate the Bertolli brand's rich, Italian heritage by partnering with Debi and Gabriele to combat childhood hunger in America."
Iconic actress Debi Mazar along with Gabriele Corcos, her husband and co-host of their Tuscan cooking show Extra Virgin, are excited to join in the celebration of such a familiar, beloved brand. Mazar said, "Even in Gabriele's Italian home, Bertolli products are pantry essentials. Bertolli is a household name in both the old country and the Americas—and Gabriele and I are thrilled to partner with Bertolli to do good to mark their milestone anniversary."
"Our mission is to end childhood hunger in America by ensuring kids have the healthy food they need, every day," said Chuck Scofield, executive vice president of Share Our Strength. "We're proud to partner with the Bertolli brand to unite people over delicious food, while supporting kids who need our help."
In addition to the national #MyTuscanTable celebration, starting October 8, the Viva Bertolli Food Truck will kick off the festivities in New York City by dishing out warm bowls of pasta topped with the super-premium Bertolli Riserva Pasta Sauces (while supplies last). The Viva Bertolli #MyTuscanTable Tour will be hitting stops in and around New York City through October 12. To find a tour stop near you, follow @Bertolli on Twitter.
The 150th anniversary celebration continues with more exciting festivities yet to come this year. Stay up to date on the Bertolli brand's latest 150th anniversary celebration activities by following the brand on Facebook, Twitter and Pinterest. To discover 150 ways to bring Tuscany to your table and more, visit www.villabertolli.com.
*This amount is based on the individual experiences of grant recipients. Contributions will be used to reach the highest number of children facing hunger in America. Share Our Strength is a non-profit 501(c)3 organization.
About the Bertolli Brand
Founded in the small Tuscan town of Lucca, Italy, the Bertolli name has been at the heart of Italian cooking and eating for 150 years with the world's favorite extra-virgin olive oil (made by Deoleo), delicious sauces (made by R&B Foods) and taste-tempting frozen meals and desserts (made by ConAgra). At the heart of the Bertolli brand is a commitment to quality, dedication to leveraging the natural goodness of ingredients and a tradition of providing outstanding and flavorful food. For more information, plus delicious recipes and tips on bringing the Bertolli experience home, visit www.villabertolli.com. You can find the latest news at Facebook.com/Bertolli and on Twitter @Bertolli and Pinterest.com/Bertolli.
About R&B Foods, Inc.
R&B Foods, Inc., is the largest maker of pasta sauces in the United States. Founded in 2014 with the acquisition of the Ragu and Bertolli pasta sauce brands, R&B Foods is a subsidiary of the Mizkan Group, a global, family-owned company with a 200+ year heritage of creating foods that make life delicious. Ragu was launched nationally in 1970 and is America's "favorite pasta sauce." Bertolli sauces were launched in the United States in 2001 and fast became a popular choice for consumers in the premium pasta sauce market.
About No Kid Hungry
No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.
Contact:
Tiffany Briggs
Hill+Knowlton Strategies
[email protected]
312-255-3142
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SOURCE Bertolli
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