BERNINA of America Welcomes New CEO Of Bernina Textile Group

AURORA, Ill., Nov. 18, 2021 /PRNewswire/ -- BERNINA of America, the premier manufacturer of sewing, embroidery, and quilting machines, is proud to announce that Kai Hillebrandt has been appointed CEO of BERNINA Textile Group. Hillebrandt will be in charge of leading BERNINA Textile Group's 15 global companies including BERNINA International and BERNINA of America. Hillebrandt succeeds Claude Dreyer who held the position since 2008.

"We are delighted to welcome Kai to the BERNINA family," said Paul Ashworth, President and CEO of BERNINA of America. "Kai has a long history of bringing innovative ideas to the forefront. His leadership and proven ability to deftly navigate the peaks and valleys associated with today's business landscape will serve BERNINA well. I look forward to working closely with him to bring continued success to the American market."

Prior to joining BERNINA, Hillebrandt spent many years working in the consumer electronics industry. He has held senior executive roles at Philips, Samsung and, most recently, at Panasonic where he served as Managing Director and was responsible for Consumer Electronics and Appliances in Germany, Austria, Switzerland, and the Netherlands. As CEO of BERNINA Textile Group, Hillebrandt will focus on continued growth, innovation, sustainability and the quality, and durability of all BERNINA products.

"I am humbled and honored by the warm welcome from BERNINA employees and customers across the globe," said Hillebrandt. "I look forward to leading a company that has always been synonymous with quality and innovation. I promise to work tirelessly to uphold the values that have been exemplified by five generations of owners and to continue the tradition of providing our loyal customers with the same high-quality, innovative products they have come to expect from BERNINA."

For more information on BERNINA, please visit BERNINA.com.

About BERNINA

BERNINA is the world's premier manufacturer of quality state-of-the-art sewing, quilting and embroidery machines, overlockers and embroidery software. Since being founded over 125 years ago, BERNINA has maintained a strong commitment to serving the creative community. This dedication threads through the swiss precision found in every machine, the training and education available through our over 400 fully trained independent BERNINA Dealers and the endless tutorials and content shared on BERNINA's blog and social media channels. BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year. Shop for BERNINA products online or buy directly from your nearest BERNINA Dealer. Follow BERNINA on Facebook, Instagram and Pinterest. BERNINA's sister machine, bernette, can be found on Instagram. You can also find helpful tips and tutorials for every skill level on BERNINA's Blog, WeAllSew.

Media Contact

Tyler Rabel
Two by Four
(312) 445-4728
[email protected]

SOURCE BERNINA of America