Berenice Bejo Hits the Red Carpet in Maidenform®!

NEW YORK, Feb. 27 2012 /PRNewswire/ -- Oscar Nominee for Best Supporting Actress Berenice Bejo wore Maidenform's® Pure Genius Bra on the red carpet last night. This style was hand picked to complement her gown just days before the big night. Maidenform's® Pure Genius Bra fit Berenice beautifully, the perfect finishing touch to her show-stopping look. Other celebrities such as Katherine Heigl, Leslie Mann, Felicity Huffman and Amy Adams also wear Maidenform.   

(Logo: http://photos.prnewswire.com/prnh/20120216/NY54378LOGO-b )

2012 is Maidenform's 90th anniversary year and the brand officially kicked it off during this Oscar season. Since 1922 Maidenform has provided innovative intimate apparel solutions that empower and shape women from the inside out. Today Maidenform is a leader in its category designing America's #1 t-shirt bra, becoming the global leader in shapewear, and is now recognized as a major go-to brand for Hollywood stylists.

"Berenice looked incredible last night, we're excited that she chose to wear a bra from our Pure Genius collection.  Maidenform has been shaping and supporting women for 90 years. What a great way to begin such a special year for our brand," explains Maidenform CEO Maurice Reznik.

Maidenform, with design collaboration from Janie Bryant, unveiled a limited edition capsule collection at their appointment-only Oscar styling suite as a tribute to their 90th anniversary. The luxurious look and feel of these elegant styles are undoubtedly worthy of the red carpet. Emmy award winner and Mad Men Costume Designer Janie Bryant has been collaborating with Maidenform for nearly two years and has lent her industry and period expertise in touting the legacy of the brand.  A 90th anniversary collection will be available in department stores nationwide later this year. For more information about Maidenform, visit www.maidenform.com.

About Maidenform Brands, Inc.
Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 90-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Maidenform's Charmed®, Flexees®, Lilyette®, Control It!®, Luleh®, Sweet Nothings®, Bodymates®, Self Expressions® and Inspirations®. Maidenform products are currently distributed in approximately 64 countries and territories outside the United States.

CONTACT:
Norah Alberto
Maidenform Brands, Inc.
732.621.2495
[email protected]

Tracy Paul
Tracy Paul & Company
212.741.5459
[email protected]

SOURCE Maidenform Brands, Inc.

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