Benenson Strategy Group Appoints Asha Choksi as SVP

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Nov 06, 2014, 11:30 ET

NEW YORK, Nov. 6, 2014 /PRNewswire/ -- Benenson Strategy Group (BSG) is pleased to announce the expansion of its strategic brand consulting team with the appointment of Asha Choksi as senior vice president. Choksi has nearly 20 years of experience advising leading technology, retail, and financial companies and senior executives in the US and Asia. At BSG, Choksi will advise a diverse portfolio of brands facing complex marketing communication challenges.

Having held leadership roles at Greenberg Brand Strategy, Harris Interactive Asia, Penn Schoen & Berland, GMI, PwC, and IBM, Choksi's experience is rooted in drawing upon innovative research techniques to deliver actionable insights and results to her clients.

"Asha's knowledge of domestic and global markets, as well as her highly strategic insights into consumers' behaviors and values, will make her a valuable resource to our clients," said Joel Benenson, CEO of BSG. Benenson added, "Asha's addition to the BSG team of consultants strengthens our firm's position as a trusted partner to senior executives and brands seeking breakthrough ways to communicate, connect, and win."

About BSG

Benenson Strategy Group (BSG) is a strategic research consultancy that marries a provocative blend of language expertise and innovative research to help leading brands pinpoint what to say, how to say it, and to whom to say it. A member of WPP, the top global network of insights and marketing agencies, BSG has advised many of the world's most successful brands and helped elect over a dozen heads of state across six continents. From the president of the United States to Toyota and Intel, BSG specializes in turning data insights into breakthrough marketing communication strategies for leaders at the highest levels—achieving historic victories, above-market performance, and better results.

SOURCE Benenson Strategy Group