BendBroadband Selects Knotice for Email Marketing

MSO Taps Knotice's Extensive Cable Industry Expertise for the Creation of New Email Program

News provided by

May 22, 2012, 09:30 ET

AKRON, Ohio, May 22, 2012 /PRNewswire/ -- Knotice, a leading provider of direct digital marketing software and services, announces that BendBroadband has selected Knotice to help it build stronger relationships through email marketing.

BendBroadband turned to Knotice to help implement, launch and track its email marketing initiatives, including email newsletters, triggered emails, unique installation notifications and more.

"Knotice is widely known throughout the cable industry for its direct digital marketing expertise," said Mark Hobbs, Marketing Director at BendBroadband. "So when we needed to get our email marketing programs up and running, it was only natural to come to Knotice."

In addition to its industry expertise, one of the elements that set Knotice apart from the competition was its ability to leverage cross-channel data to create relevant, highly valuable emails, according to Hobbs. "The ability to use our data to drive useful messaging to our customers will give us a distinct advantage as we grow."

In addition to BendBroadband, 8 of the 10 largest MSOs utilize Knotice's direct digital marketing software and services.

Having a clear, unified view of the customer is vital for successful direct digital marketing, especially in the cable industry, says Brian Deagan, CEO and co-founder of Knotice. "To be successful in today's digital world, marketers have got to break down the silos for seamless cross-channel marketing campaigns," said Deagan. "Whether starting from scratch or building upon an existing email program, Knotice makes it easy for marketers to infuse campaigns with customer-focused messaging, tailoring content based on data gathered across digital channels. It can help providers enhance relationships with customers."

About Knotice

Knotice (pronounced "notice") is an on-demand software and marketing services company headquartered in Akron, Ohio, with offices in Seattle. Our advanced solutions help marketers maximize the return on direct digital marketing – digital communications that are addressable to a specific individual via email, mobile and Web channels. With our company's software proprietary platform, Concentri^®, we pioneered the uniting the data and delivery of today's primary direct digital channels into a single, powerful system. In addition to technology, Knotice provides a comprehensive offering of marketing services spanning strategy and planning, creative services, custom development and advanced analytics and business intelligence. For more information, visit: www.knotice.com

About BendBroadband

BendBroadband is a family-owned, local company serving Central Oregon since 1955. A leader in the cable and broadband sectors, the company offers an extensive range of broadband, fiber connectivity, cable television and telephone services for commercial and residential customers. Central Oregon facilities include more than 1500 miles of fiber and coax infrastructure and wireless facilities which cover all Central Oregon communities. Services include metropolitan optical Ethernet, T-1/PRI and hosted PBX services. High-speed Internet options provide speeds up to 100 Mbps, with 1 GigE offerings available. The company serves rural customers over a 4G LTE fixed-wireless network, one of a few such broa-dband networks in the nation. In 2011, the company opened the BendBroadband Vault, a Tier III, SSAE 16, LEED Gold-certified data center with hosted storage for primary site and disaster recovery needs, equipment colocation and managed services.

BendBroadband was among the first companies in the United States to convert to a 100% digital video signal and offers a spectrum of video services, including multi-room DVR and TV Everywhere service to tablets and mobile devices. BendBroadband focuses its corporate contributions and sponsorship efforts on youth, and by supporting an array of arts and entertainment in Central Oregon. In the community, BendBroadband provides extensive local sports coverage, civic programming and local features created and produced by COTV, channel 11 and 611.

For additional information, please visit www.bendbroadband.com and www.bendbroadbandvault.com.

SOURCE Knotice