Ben Sherman Returns to Florence for Pitti Uomo 095

LONDON, Jan. 8, 2019 /PRNewswire/ -- Ben Sherman proudly returns to Pitti Uomo with a special exhibition and commemorative presentation entitled "The Decades" which celebrates over five decades of shirt-making. The iconic British menswear brand has become one of the most anticipated runway shows during London Men's Fashion Week and will make its way to Florence for the AW19 season tradeshow. The exhibition entitled "The Decades" launched January 8 and will be hosted in the Magazinni Teatro at Pitti Uomo. 

Mark Williams, creative director of Ben Sherman said, "For the first time in five years, we return to Pitti Uomo with a fantastic exhibition showcasing how the Ben Sherman shirt has remained relevant in menswear for 55 years. It's a very exciting time and a great opportunity to remind buyers of the brand's unique DNA and provenance."

Curated exclusively for the occasion of Pitti Uomo discerning aficionados attending Florence will have a rare opportunity to see vintage pieces from the brand's archive, alongside key items from the AW19 collection. "We are extremely happy that an iconic menswear brand Ben Sherman has decided to be back to Florence," says Raffaello Napoleone, CEO of Pitti Immagine. "Both the new AW2019 collection and the special exhibition celebrating its art of shirtmaking will be a must-see of the Pitti Uomo experience."

Ben Sherman AW19 Archive

Featuring sartorial button-down classics from previous decades, the AW19 collection also includes flock printed t-shirts, heritage waffle knitwear, and classic waxed cotton fishtail parka. A capsule range which stays true to the brand DNA and completes the perfect contemporary street style look.  

Loved by icons in every decade  

Alexander McQueen (photo credit: Gary Wallis) launched on to the British fashion scene in the early noughties, as his collections grew stronger he was often seen in the early years backstage at his runway shows or in his Hoxton Square design studio wearing his favourite staple, a Ben Sherman shirt.

Link to images of Ben Sherman Pitti Uomo Exhibition

https://paulwilmotcommunications.box.com/s/qddfyj7jjcq2llqrrb0mhcfsiswdd2ql

About Ben Sherman

Ben Sherman was a legend in his own right. A man described as always embracing the new and the different; as someone constantly searching for the best. He was a passionate businessman with an artist's soul. He designed his first shirt over 55 years ago and his ground-breaking designs cemented him as an icon in the fashion world. Today his namesake brand has evolved to include RTW, bespoke suiting, accessories, jewelry and more.

SOURCE Ben Sherman

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