Ben Ronne Joins Ziff Davis Enterprise as Director of Online Product Management

NEW YORK, Dec. 5, 2011 /PRNewswire/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT engagement solutions, announced today that Ben Ronne has joined the company as Director of Online Product Management.

Reporting to Anthony Adams, Senior Vice President of Products, Ronne will be responsible for setting the strategy, roadmap, and management of the company's online product portfolio as well as its many websites including eWEEK.com, Baselinemag.com, CIOInsight.com and ChannelInsider.com.  He will also be responsible for conceptualizing and completing new product development for Ziff Davis Enterprise's growing online business.

"We are excited to be attracting and leveraging innovative leaders from adjacent markets who can bring best of breed ideas and execute against our OmniDigital strategy," said Adams. "Ben will ensure that our online product portfolio evolves to meet the requirements of our savvy customers who are increasingly tasked with harnessing new technologies and platforms to move the needle faster."

Ronne is currently auditing the entire online portfolio to ensure that all offerings are optimized and positioned to support the company's new OmniDigital strategy, the industry's most comprehensive all digital engagement solution providing continuous interaction, conversation and touch across all major platforms -- mobile, tablet, web and digital magazines.  He will also be focused on creating fresh new products to help marketers meet their goals and will partner with other product managers to help them revolutionize their solutions for OmniDigital.

"Ziff Davis Enterprise is filled with people who are engaged, innovative and leave no quality ideas unspoken," said Ronne.  "When discussing strategy, there is a clear vision of our future and a contagious energy that primes us for action and change."

Ronne joins the company from Dow Jones where he was responsible for strategy and development on FINS.com, a multi-million dollar financial career site from The Wall Street Journal.  Prior to Dow Jones, he was at MTV where he was the Head of Digital Programming and oversaw creative and product/feature development for MTV.  Ronne and his team at MTV were nominated in 2008 for a Pro Award for their work on the $7MM Doritos' "When Spicy Meets Sweet" campaign.

About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our brands -- including eWEEK, Baseline, CIO Insight, Channel Insider, WebBuyersGuide.com, TechDirect, and the Developer Shed network -- for relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events. Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services. Ziff Davis Enterprise has a global database of 5.5 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com.

SOURCE Ziff Davis Enterprise