Ben Rogers to Accelerate Technology Client Growth at NRG

LOS ANGELES, Nov. 14, 2018 /PRNewswire/ -- National Research Group (NRG), a leading strategic insights firm celebrating 40 years at the intersection of content, culture and technology, announced today that Ben Rogers is joining its leadership team, as President of Platform & Technology Clients. Long known for advising content creators and marketers, NRG is experiencing significant growth among technology clients, including demand for holistic insights around platform and services optimization.

Ben will lead and accelerate growth with technology clients across several dimensions of the product and services lifecycle, including market landscaping, innovation, brand and positioning strategy, creative & platform optimization, and performance tracking.

"I'm excited to build upon NRG's core expertise as trusted advisors to bold storytellers everywhere on every screen," says Rogers. "Given the confluence of technology, platforms, and content – it's a natural next step for NRG to expand upon its content creator focus to help clients solve a broader set of strategic business challenges. Leading this practice is just the opportunity I was looking for – and the promise of doing so at a global firm at scale, with a high-touch client-first model, is very exciting."

"Ben is a preeminent technology research executive and business leader with a deep history of success in using insights to drive impact across the lifecycle of technology products and services. He is the ideal person to take our rapidly expanding platform and service business to great new heights," says Jon Penn, CEO of NRG.

Rogers, who previously served as EVP, Head of Media Development at Ipsos, brings over 20 years of technology platform, product, and services expertise, with leadership posts in London and the SF Bay Area.  His client relationships with new media, content, and technology platform clients have been market-leading. After beginning his career at NOP, and leading various teams on technology accounts for Kantar, he spent nearly a decade at Synovate, leading the Microsoft relationship globally. Ben will be leading NRG's Platform and Technology practice from the Bay Area.

About National Research Group
National Research Group (NRG), celebrating its 40^th anniversary, is a leader in data driven insights and strategic consultation to the global entertainment and technology industries. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere on every screen. To learn more, visit www.nationalresearchgroup.com or email [email protected]. 

Editors Note: for a photo of Mr. Rogers, please contact the NRG media representative listed on this announcement.

For media inquiries, please contact Steve Elzer, [email protected].

SOURCE National Research Group

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