Ben & Jerry to Make the Business Case for Improving Economic Justice in America and Supporting the Occupy Wall Street Movement

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Dec 05, 2011, 11:53 ET

WASHINGTON, Dec. 5, 2011 /PRNewswire-USNewswire/ -- Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry's Homemade Inc., will explain how they share many of the values supported by the "Occupy Wall Street" movement because they are good for business and can help get more Americans back to work. They plan to explain why and how business leaders should work to reduce economic inequality and help create the changes called for by "Occupy Wall Street" demonstrators.

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The National Press Club Newsmaker takes place at 10 a.m. Monday, Dec. 12, in the Holeman Lounge of the National Press Club. The club is on the top floor of the National Press Building, 529 14th St., NW, Washington, D.C.

Cohen and Greenfield helped build a store-front venture into a $300 million ice cream empire by making social responsibility and creative management strengths instead of weaknesses. Cohen was born in Brooklyn, New York, in 1951. He grew up and went to school in Merrick, Long Island. It was there he met Greenfield in junior high school, and the two have remained close friends ever since.

The two will be joined by Jostein Solheim, CEO of Ben & Jerry's, and Jeff Furman, chairman of the board of Ben & Jerry's, to answer questions about the company's progressive values and strong support for the "Occupy Wall Street" movement. "The world needs dramatic change to address the social and environmental challenges we are facing," Solheim said. "Values-led businesses can play a critical role in driving that positive change. We need to lead by example, and prove to the world that this is the best way to run a business. Historically, this company has been and must continue to be a pioneer to continually challenge how business can be a force for good and address inequities inherent in global business."

SOURCE National Press Club