Bemis(R) Introduces New Metal Easy-Clean & Change(TM) Hinge in Mayfair(R) Line of Designer Series(TM) Molded Wood Toilet Seats

Expanded line elevates bathroom form, function and hygiene with chrome and brushed nickel hinges, STA-TITE(R) Seat Fastening System(TM), and DuraGuard(R) antimicrobial agent

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Bemis Manufacturing Company

Mar 02, 2010, 10:00 ET

SHEBOYGAN FALLS, Wis., March 2 /PRNewswire/ -- Bemis Manufacturing Company, the world leader in toilet seat engineering and design, has expanded its line of Mayfair® Designer Series™ molded wood toilet seats with chrome and brushed nickel versions of its popular Easy-Clean & Change™ hinge.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100302/CG62790)

The new hinges accent bath hardware, have a non-tarnish finish, and sport all the features and benefits of the original Easy-Clean & Change hinges—a patented design that allows the seat to be completely removed in only a few seconds. A simple fingertip twist of the hinge caps unlocks the seat for removal, leaving only two small mounting posts and providing for easy, thorough cleaning or replacement with a new seat that gives your bathroom a new look.

"When it comes to redecorating or remodeling the bathroom, incorporating a new toilet seat that complements the decor is an important part of the overall look and feel," said Melissa Glancey, Bemis Channel Manager, North America Plumbing Products. "The full line of Mayfair Designer Series, with its combination of hinge technology and chrome and brushed nickel finishes, offers an evolution in hinge aesthetics. Bathroom makeovers become easy with the creation of a sophisticated look and feel that aligns perfectly with the accent hardware of towel bars, shelving and mirrors and other fixtures."

Hygiene is also made easier.

"Ordinary hinges hide dirt, germs and bacteria," Glancey said. "But with the seat removed, it's possible to fully clean and disinfect those hard-to-reach areas in and around crevices of the toilet and seat. The seat locks back into place just as quickly and easily as it was removed."

They are available in both round and elongated seat styles with a suggested retail price of $26.99 for round and $34.99 for elongated. The chrome hinge seats come in white, bone and biscuit for elongated and white, bone and black for round. The brushed nickel hinge seats are available in white.

Mayfair metal hinge products also feature Bemis' exclusive STA-TITE® Seat Fastening System™, which eliminates loose seats, and DuraGuard®, an antimicrobial agent that inhibits the growth of microorganisms on the seat, promoting hygiene and a fresh feeling.

The standard entry-level Mayfair Designer Series seat features a new square metal hinge in chrome, both round and elongated seat styles, and a white finish and has a suggested retail price of $19.99 for round and $24.99 for elongated. The new metal Easy-Clean & Change hinge seats are positioned at the middle price point.

At the top of the line is the Whisper-Close® hinge, which closes slowly and quietly with just a tap, eliminating slamming and pinched fingers. This hinge comes in chrome and brushed nickel, has a white finish and is available in both round and elongated seat styles with a suggested retail price of $39.99 for round and $44.99 for elongated.

The seats feature a high-gloss multi-coat enamel finish that resists chipping and scratching. They fit all toilet manufacturers' round and elongated bowls, and are available at do-it-yourself and specialty home products retailers.

Bemis Manufacturing Company, the world's largest manufacturer of toilet seats, serves residential and commercial buildings and OEM industries. Founded in 1901, Bemis continues to be privately owned and operated. Headquartered in Sheboygan Falls, Wis., Bemis has worldwide distribution in North, Central and South Americas, Europe and the Far East. Bemis utilizes environmentally friendly processes and materials including rediscovered wood and paints that greatly minimize the emission of VOCs. All seats are packaged in recycled and recyclable corrugate. For more information, visit www.bemismfg.com.

SOURCE Bemis Manufacturing Company