belVita Opens Virtual #MorningWin Swag Shop

EAST HANOVER, N.J., Sept. 15, 2014 /PRNewswire/ -- The brand behind belVita Breakfast Biscuits opens the doors to its new online #MorningWin Swag Shop featuring Soft Baked belVita Breakfast Biscuits. Starting today through September 19, fans of belVita can log on to MorningWin.com from 9am ET until 1pm ET to view #MorningWin inspired swag items, including yoga mats, coffee mugs and mirrors, and learn how to enter for a chance to win them simply by tweeting. New swag items will be up for grabs every thirty minutes each day.

How to Enter for a Chance to Win Some Swag:

• Make sure you are following @belVita on Twitter
• Tweet #MorningWin and that prize's specific hashtag, which will appear along with the item on MorningWin.com; and
• Feel free to include an optional description of a personal "Morning Win" in your tweet.

The promotion is first-come, first-served, so you may need to tweet fast to win a particular piece of swag.  Each piece of swag will be accompanied by a box of Soft Baked belVita Breakfast Biscuits.  Also the promotion is limited to one entry per Twitter account per person per Entry Period.

"As with the brand's successful January 2014 #MorningWin campaign for its crunchy biscuit varieties, the Soft Baked belVita #MorningWin Swag Shop celebrates those who accomplish victories each morning, like eating a balanced breakfast that includes a belVita Soft Baked Breakfast Biscuit or getting the kids to school on time," said Mikhail Chapnik, Senior Brand Manager for belVita. "belVita is thrilled to once again engage with our fans directly and provide an extra boost of encouragement during their morning."

The integrated "#MorningWin – Steady Energy, All Morning Long" campaign around Crunchy belVita Breakfast Biscuits kicked off in January, and featured national television spots, radio jingles, personalized tweets and branded content partnerships. Select morning wins shared with @belVita on Twitter using the hashtag #MorningWin received tailored responses from the brand in the form of personalized certificates, videos, virtual 3D trophies and/or real morning win trophies, produced in a storefront retail activation on New York's Lower East Side and  customized to celebrate the specific feat.

For more information about belVita Soft Baked Breakfast Biscuits and the Swag Shop promotion, including complete rules, log on to MorningWin.com. 

About belVita

The belVita brand introduced its first breakfast biscuits in France more than a decade ago and now sells in more than 40 countries around the world. Crunchy belVita Breakfast Biscuits provide steady energy from a combination of carefully selected ingredients and a special baking process that helps preserve the integrity of the grain so that its carbohydrates are slowly released in the body. They provide 18-20 grams of whole grains per 50-gram serving (depending on the variety) and are a good source of fiber¹.

For those who prefer a soft texture, belVita Soft Baked Breakfast Biscuits provide 20% of the Daily Value of Fiber (7 grams of fat per serving) and are made with 11 grams of whole grains. All varieties of both crunchy and soft biscuits contain no high fructose corn syrup, partially hydrogenated oils, or artificial flavors or sweeteners.

About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion.  Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit http://www.mondelezinternational.com and www.facebook.com/mondelezinternational. 

¹belVita Biscuits contain 7-8g total fat per 50g serving

SOURCE Mondelez International