Beloved British Juvenile Products Brand, Silver Cross, Launches In USA At ABC Expo

With Patented One Plus One® Technology, Silver Cross' Premium Wave Stroller Transforms from Single to Tandem Stroller for Expanding Families

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Silver Cross

Oct 18, 2016, 12:08 ET

LAS VEGAS, Oct. 18, 2016 /PRNewswire/ -- Silver Cross prams have been seen on the sidewalks of the UK since 1877, and today the iconic brand announced it is launching in the U.S. from the floor at ABC Expo, the largest U.S. trade show for the juvenile products category. Known for its famously smooth ride, and its royal connections, Silver Cross now has a global footprint in more than 70 countries and is loved across the world as one of the most trusted premium juvenile brands. In addition to introducing Wave, a One Plus One travel system, Silver Cross will also be showcasing its classic Balmoral pram.

With patented One Plus One(R) technology, Silver Cross' premium Wave stroller transforms from single to tandem stroller with a total of 16 different configurations for expanding families

To experience the pure luxury of Wave and Balmoral in person, visit Silver Cross at booth #6539 at ABC Expo at the Las Vegas Convention Center October 18-21.

Introducing Wave

Wave is a unique combination of luxury and innovation designed to give newborns the very best in comfort and protection, yet is future-proofed for expanding families – all in one package. Wave is a beautiful and revolutionary single footprint travel system with the ability to simply transition into a tandem stroller with a total of 16 different configurations. The system, which includes the stroller frame, bassinet and seat, is the perfect solution for parents seeking a luxurious and stylish stroller for their newborn, expanding family, or twins.

"After three years of product development and testing, Silver Cross has created the ultimate stroller combination system that is built to exceed the expectations of today's parents and meet growing families' needs," said Nick Paxton, CEO. "Combining Silver Cross' passion for innovation and beautiful design details, Wave offers modern families the ultimate in flexibility, with style and quality in one exclusive product offering."

Patented Design

Wave features an innovative One Plus One connection system that's simple to use, offering multiple seat, bassinet, and car seat configurations.

As a beautiful single travel system, Wave can be used with the reversible seat, bassinet or a car seat.
With a toddler and baby, simply utilize the reversible seat and bassinet or car seat and connect those to create a tandem stroller.
Wave is also perfect for twins – use it with two bassinets, then switch to the reversible seat units as they grow.

"A new and exciting addition for Silver Cross, Wave is a beautiful single stroller system and, with the patented Wave connection, it transforms effortlessly into a double with no need to purchase extra items," said Phil Taylor, Silver Cross Design Director. "Every element of Wave has been designed to be beautiful yet practical, created from only the finest materials to ensure years of use."

Product Features

Every detail of Wave is meticulously thought-out, beautifully crafted and expertly engineered to meet the needs of today's parents. Features include:

Sold fully accessorized complete with reversible seat, bassinet, separate tailored fabric sets and fully ventilated canopies for both the bassinet and stroller seat, mosquito nets, rain covers, tandem connectors, car seat adapters and a cup holder.
Accommodates up to two children with a combined weight of 100 lbs, one of the most robust double strollers on the market.
The reversible seat unit is roomy and supportive, with multiple recline positions and includes a separate tailored fabric set and ventilated canopy.
Available in four contemporary color combinations, including Sable, Granite, Midnight Blue and Claret, with coordinating fabrics, trim and frame.
Protective, thermal-molded lie-flat bassinet with a separate tailored fabric set and ventilated canopy, suitable from birth and for overnight sleeping. For optimum baby comfort, it has a soft liner made from natural bamboo fabrics with an adjustable ventilation system.
Rugged, puncture-proof tires built to last.
Extra-large storage basket with protective waterproof base that holds up to 33 lbs.
Easy fold stroller frame with removable wheels for easy storage.
Fully adjustable handle with five settings to suit all heights.
Three-year free warranty.
Optional accessories include a color-coordinated tandem seat and bassinet, bassinet adapters and car seat adapters, plus a beautiful range of color-coordinated accessories to complement the stroller, including luxury changing bag, premium footmuff, pure wool blanket and seat liner.

Wave will be available for purchase in January 2017 for $1,299. For more information, please visit the Silver Cross website.

About Silver Cross
Silver Cross is a leading British nursery brand, dedicated to providing the best start in life. The brand was established in 1877 when its founder, William Wilson, invented the original baby carriage. This unique idea went on to change parenting forever, whereby babies could be carried safely and comfortably. Since then, Silver Cross has looked to the future with a passion for developing beautiful products that has made it what it is today – a trusted nursery brand loved by millions of parents worldwide. For more information, visit http://www.silvercrossbaby.com/intl/en_us/welcome/.

SOURCE Silver Cross