Bellucci Challenges Olive Oil Industry with Trace-to-Source Technology in New App for Consumers

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Oct 08, 2015, 10:12 ET

SEATTLE, Oct. 8, 2015 /PRNewswire/ -- Released on Apple iOS and Android this week, the free Bellucci App traces Bellucci Extra Virgin Olive Oil (EVOO) to its origin in rural Italy and teaches users how to taste for freshness and flavors distinct to authentic EVOO. It supports users in developing the tasting skills needed to identity flavors unique to harvests, regions and olive cultivars. A recipe section highlights EVOO's flavorful impact on food.

NewsWatch segment reviewing the new Bellucci App depicts the different elements that make up the app, including the innovative trace-to-source technology, recipes and tasting functions. This app is offered free to consumers on Apple iOS and Android.

The Belucci App allows consumers to utilize innovative trace-to-source technology to identify where their bottle of Bellucci extra virgin olive oil (EVOO) comes from. The app also allows users to explore new ways of using EVOO with a recipe section. You will also be able to test your palate against the professionals in a EVOO taste test. Download the Bellucci App on Apple iOS or Android for free.

"Our trace-to-source technology allows us to fulfill consumer demand for authentic, fresh, healthy, and honest EVOO," said CEO Gerard Jara. "We are able to connect small family growers in Italy directly to our customers through this innovative app."

The Bellucci App comes in the wake of revelations that 69% of extra virgin olive oil on US store shelves is not what it claims to be, knowledge about the sourcing, ethical production and authenticity of fine food has become increasingly important. People who once identified as foodies are transforming into rooties as they seek both real information about the origin of the food they eat and the ability to detect authenticity through tasting skills.

The Bellucci App addresses this need and supports consumers in their demand for truth in labeling.

Research featured in the New York Times article, "Extra Virgin Suicide" by Nicholas Blechman [http://www.nytimes.com/interactive/2014/01/24/opinion/food-chains-extra-virgin-suicide.html?_r=0] determined that EVOO often comes from a source other than what is indicated on product labels. It has been shown that a variety of other oils are being fraudulently used to dilute EVOO, and that acidity levels in the majority of oils do not meet the threshold for true EVOO.

For more information about how Bellucci Extra Virgin Olive Oil is setting new standards for the olive oil industry, visit www.belluccipremium.com.

Contact: Gordon Brink, Candor-AGS; (559) 579-7417; [email protected]

Photo - http://photos.prnewswire.com/prnh/20151007/275195

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/275196-Bellucci-Olive-Oil-App.mp4

SOURCE Bellucci