NEW YORK, Oct. 29, 2014 /PRNewswire/ -- Bellatorra Skin Care CEO Nathan Halsey announces a global expansion plan to introduce the new prestige beauty brand's scientifically-based anti-aging skincare products to an international audience. With a primary focus in the European, Asian and Australian markets, the strategic program officially kicked off this month when the brand received approval from Singapore's Health Sciences Authority for the distribution of Bellatorra Skin Care products, marking the first step in increasing the brand's international retail presence.
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"Receiving our first international distribution approval is a critical step in our overall global expansion strategy," says Nathan Halsey, CEO of Bellatorra Skin Care LLC. "Singapore was a natural choice for our first entry into the Asian market because of its consumers' strong demand for international luxury products and its status as an integral country in the region. We plan to use Singapore as our distribution hub for eventual expansion into Indonesia, Brunei, Malaysia, Hong Kong and China."
Bellatorra Skin Care, which targets the luxury female consumer who is educated about skincare, will make its worldwide debut on November 5th with a three-piece collection of age-defying skincare featuring the brand's unique Torra48™ time-release ingredient delivery system.
As part of the global expansion effort, Halsey has made a key appointment to the Bellatorra Skin Care international sales team: Anthony Pinho, an industry veteran and the former VP of International Sales for ReVive Skincare, will join Bellatorra Skin Care as Vice President of International Sales. Pinho comes to Bellatorra with over 15 years of experience in the global markets. In his new role, Pinho will be responsible for aligning Bellatorra Skin Care with luxury retailers around the globe.
"I am proud to join the Bellatorra Skin Care executive team, and to work with such an experienced and insightful group of industry leaders," says Pinho. "I look forward to growing the brand's international retail presence and helping Bellatorra on its path to worldwide success."
For more information on Bellatorra Skin Care, please visit www.bellatorra.com or connect with the brand on Facebook and Twitter.
About Bellatorra™
Effective ingredients and innovative delivery. At the heart of Bellatorra Skin Care is the Torra48 Delivery System, a time release mechanism that delivers optimal benefits over a 48 hour period. Key anti-aging complexes are encapsulated into Bellaspheres – which are the building blocks of this particle transfer method. The targeted ingredients in these Bellaspheres are able to penetrate to the deepest layers of the skin, as they are slowly released over 48 hours. As part of Bellatorra Skin Care's commitment to ethical practices, the brand does not engage in animal testing and their packaging is manufactured to reduce environmental impact.
SOURCE Bellatorra Skin Care
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