Bell brings adrenaline-fueled NCAA™ March Madness™ to Bell TV and Bell Mobile TV

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Mar 08, 2012, 09:35 ET

Only Bell customers have access to complete coverage of every action-packed basketball game on multiple screens at home and on the go

MONTREAL, March 8, 2012 /PRNewswire/ - Bell today announced that it is offering customers complete full-game coverage of the NCAA March Madness tournament on Bell TV and on tablets and smartphones with Bell Mobile TV.

Available in HD on Bell Fibe TV and Bell Satellite TV, every action-packed basketball game, including TSN and TSN2's coverage of Elite 8, Final Four and the National Championship rounds, will also be streamed live on Bell Mobile TV.

In time for NCAA March Madness, Bell also recently announced enhancements to the Bell Mobile TV service including an enhanced interface, advanced programming guide, customizable alerts and other innovative features.

"Bell is a leader in bringing Canadians the best live sports content over fast broadband networks with innovative services like Bell Mobile TV and Bell Fibe TV," said Wade Oosterman, President of Bell Mobility and Bell Residential Services, and Bell's Chief Brand Officer. "The NCAA March Madness tournament is one of the most exciting sporting events in the world - and only Bell customers can have complete access to every game at home or on the go."

Subscribers to the Bell Fibe TV and Bell Satellite TV NCAA March Madness Package get complete uninterrupted HD coverage of all 60 games in the first 4 rounds. The Elite 8, Final Four and the National Championship rounds will be available on TSN and TSN2.

The Bell TV NCAA March Madness Package is available for $20.29. Please visit Bell.ca/MarchMadness for more information and to subscribe.

Featuring complete access to all NCAA March Madness games as well as more than 25 other live channels, Bell Mobile TV is available on Bell's leading lineup of tablets, superphones and smartphones for an all-inclusive $5 for 5 hours of TV viewing. For more information, please visit Bell.ca/MobileTV.

About Bell
Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs: Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell Home Phone local and long distance, and Bell Business Markets IP-broadband and information and communications technology (ICT) services. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV, Canada's #1 television network, and the country's most-watched specialty channels.

The Bell Mental Health Initiative is a multi-year charitable program that promotes mental health across Canada via the Bell Let's Talk anti-stigma campaign and support for community care, research and workplace best practices. To learn more, please visit Bell.ca/LetsTalk.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and service information, please visit Bell.ca. For Bell Media, please visit BellMedia.ca. For BCE corporate information, please visit BCE.ca.

SOURCE BELL CANADA

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