Belk Teams Up with Criteo to Connect Brands with Retailer's Loyal Customer Base

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Oct 08, 2024, 09:00 ET

Partnership will provide customers with a personalized omni-channel experience ahead of the holiday shopping season

NEW YORK, Oct. 8, 2024 /PRNewswire/ -- Criteo (Nasdaq: CRTO), the commerce media company, today announced a partnership with Belk Inc., a privately-owned U.S. department store based in Charlotte, N.C., to launch its retail media arm, the Belk Media Network. The partnership offers national brands across the apparel, accessories, beauty and home categories the opportunity to increase awareness and sales on Belk's owned-and-operated properties. The retailer will utilize sponsored products and onsite display, with plans to expand to additional formats in 2025.

Access to Criteo's technology and Belk's first-party data will allow brands and agencies to target a unique audience segment of high-earning, predominately women shoppers. In anticipation of another busy holiday shopping season where shoppers have less purchasing power, retail media offers a competitive advantage, allowing for advertisers to reach and activate high-intent consumers amidst a heightened demand for deals. Belk serves customers at nearly 300 stores and Belk Outlet locations spanning across 16 Southeastern states and boasts a strong digital presence.

"Belk is thrilled to be partnering with Criteo, an industry leader with extensive experience building retail media networks from the ground up, to help connect advertisers with our engaged and loyal customer base," said Neal Sheridan, Vice President of Belk Media Network. "Through this partnership and the launch of the Belk Media Network, our brand partners will be able to reach and engage with consumers at the digital point of purchase, increasing visibility and driving sales ahead of a very crowded holiday shopping season."

Belk Media Network launches as retail media continues to scale at a rapid pace. With the category expected to surpass $231 billion by 2030, Belk is the latest company to capitalize on the opportunity by joining Criteo's network of 225 global retailer and marketplace partners.

"We are excited to power the Belk Media Network and support how national brands optimize their omnichannel campaigns to drive measurable commerce outcomes," said Sherry Smith, Executive Managing Director for the Americas at Criteo. "Our technology will equip brands and agencies to maximize their investments across Belk's digital properties and identify opportunities for growth in the ever-evolving retail landscape."

Belk is harnessing Criteo's retailer monetization platform, Commerce Yield to optimize monetization opportunities and provide brands and agencies access to its inventory and data for display and sponsored product ad campaigns. Brands and agencies can also plan, activate, and report on campaigns in real-time and with closed-loop reporting via Criteo's demand-side platform, Commerce Max for a seamless experience that drives performance across the buyer journey.

For more information on Criteo's retail media solutions and its retail media ecosystem, click here.

About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.

About Belk
Charlotte-based Belk, Inc., a privately-owned department store, opened its first store in 1888, beginning a legacy of selling great products at great prices, treating customers like family, and giving back to the community. Today, Belk serves customers at nearly 300 Belk and Belk Outlet locations across 16 Southeastern states and digitally through belk.com and the Belk mobile app. For over 135 years, Belk has proudly put customers and community at the center of what they do, supporting local charities, organizations, and families when they need it most. For more information visit https://newsroom.belk.com/.

To shop, find your local store at https://www.belk.com/stores/, visit belk.com or download the Belk app in Google Play or Apple Store.

Forward-Looking Statements Disclosure

This press release contains forward-looking statements, including projected financial results for the quarter ending September 30, 2024 and the year ending December 31, 2024, our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, including without limitation uncertainty regarding the timing and scope of proposed changes to and enhancements of the Chrome browser announced by Google, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions materialize as expected, uncertainty regarding international growth and expansion (including related to changes in a specific country's or region's political or economic conditions), the impact of competition, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 23, 2024, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and volatile interest rates in the U.S. have impacted Criteo's business, financial condition, cash flow and results of operations.

Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.

Media contacts
Criteo Public Relations
Jessica Meyers, [email protected]

Criteo Investor Relations
Melanie Dambre, [email protected]

SOURCE Criteo