BehrPro(SM) Presents Fully-Loaded Trailers to Local Professionals to Help Them Improve Business Operations

SANTA ANA, Calif., Feb. 4, 2013 /PRNewswire/ -- BehrPro^SM, the professional products and services division of Behr Process Corporation, an experienced and trusted supplier of architectural paint and exterior wood care products, today announced the four winners of its 2012 BehrPro Experience Tour sweepstakes: Robert Saurman of Guss Investment Group in Huntington Beach, Calif., Izabela Paterek of All Seasons Services in Pikesville, Md., Bruce Bishop of B&B Painting & Power Washing in Rochester, N.Y., and David Tyler, a property manager based in Sierra Vista, Ariz. Each winner will be presented with a custom-wrapped trailer and trade tools totaling more than $10,000 during special celebration ceremonies held the week of Feb. 4, 2013.

"We congratulate our sweepstakes winners and are excited to see how their businesses will benefit from the fully-equipped trailer, which has been exclusively wrapped with personalized graphics of their choosing to enhance their company's visibility in the communities they serve," said Colin Jaffe, senior vice president of operations for professional products and services at Behr. "In addition to having a billboard on wheels, the sweepstakes prize package includes buying regional advertising, intended to drive more business to our winners. Improving the way our customers secure and tackle projects—large or small—is a commitment we take seriously and we will continue to deliver solutions that help pros get a leg up on the competition."

BehrPro's sweepstakes ran in conjunction with its five-month-long tour, which traveled to 500 Home Depot stores in cities across the U.S., including Chicago, San Francisco, Denver, Boston, Miami and Atlanta. Engaging with more than 18,000 industry pros, BehrPro showcased its advanced suite of products and services, while providing education on unique programs The Home Depot offers, such as Pro Rewards Paint, which gives enrolled members competitive volume pricing on paint purchases. During each tour stop, attendees had access to demonstrations of BehrPro's recently unveiled Web Enabled Business program, and also learned about Behr's newest line of paints—PREMIUM PLUS ULTRA® Interior Stain-Blocking Paint & Primer and PREMIUM PLUS®, Self-Priming, Zero VOC Interior Paint. More than one thousand product demonstrations were conducted, showcasing the paints' enhanced stain-blocking attributes, advanced adhesion and durability, reduced dry times, stain and mark resistance, and dual-action paint and primer qualities. Information on Masterchem Industries' KILZ® primers and KILZ PRO-X™ products were also provided. Tour guests had the opportunity to speak directly with BehrPro representatives and learn more about the company's will-call services, direct jobsite delivery and expert customer support.   

"All winners have shown great enthusiasm to the BehrPro team, communicating how they are looking forward to using their brand new trailers to jumpstart business operations," continued Jaffe. "A year ago, Robert—our winner from Huntington Beach, Calif.—had his company trailer stolen. Winning this new trailer, Robert now does not have to worry about how he is going to transport equipment to jobsites. We could not be more pleased that our sweepstakes is making this kind of immediate impact."

Media interested in receiving more information on the sweepstakes celebration ceremonies should contact Melody Demel at 619-234-0345 or [email protected]. For more details about Behr's commitment to the professional, please visit the company's website or connect with BehrPro on Facebook at www.Facebook.com/BehrPro and on Twitter: @BehrPro.

About Behr Professional Products & Services Group

Behr Process Corporation's Professional Products & Services Group is dedicated to serving professional painters, contractors and through its BehrPro^SM program. The program features professional-grade coatings, primers, wood stains and waterproofers including BEHR®, BEHR PREMIUM PLUS ULTRA®, BEHR PREMIUM PLUS®, KILZ PRO-X™ paints and KILZ® Primers. With advanced products and services—such as free job site delivery where available, convenient will-call pick up, factory tinting, pricing discounts through The Home Depot, color matching plus renderings, expert customer support and business solutions—BehrPro offers industry professionals the tools and resources to help them simplify and grow their business. Behr's professional products can be purchased at The Home Depot® with more than 1,900 convenient locations nationwide or by contacting a BehrPro representative at 1-877-776-3961. For more information, visit the BehrPro website. Connect with BehrPro on Twitter (@BehrPro), and Facebook. Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself and professional channels.  Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot.  Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, Calif.

SOURCE Behr Process Corporation

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