Behr Paints Introduces New Platforms To Better Serve The Needs Of Professionals

New program and interior and exterior BEHR PRO™ Paint line are designed with professionals' needs in mind

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Jan 21, 2015, 03:48 ET

LAS VEGAS, Jan. 21, 2015 /PRNewswire/ -- Building on more than 60 years of delivering high-quality innovative products and services, Behr Paints is introducing platforms designed to meet the needs of professionals. The Behr National Architectural Program, BEHR PRO professional-grade paint line, and enhanced Color Services make Behr the new choice for architects, contractors and owners.

The National Architectural Program positions Behr with a national specification presence in the commercial market segment. Through the program, BEHR® Products are now listed in ARCOM's MasterSpec® and BSD SpecLink® and part of the specification process from the beginning, which will help drive business for contractors and enable architects to easily insert BEHR and KILZ® Products into their new commercial and commercial repaint project specifications. With increased project bid opportunities, Behr is able to offer additional value to the services it provides professionals.

What's more, Behr is now offering a state-of-the-art complimentary Architectural Color Box, featuring more than 1,400 BEHR PREMIUM PLUS® Colors. The box is rolling out now and will soon be available throughout the country.

"We're excited to offer another choice for professionals backed by the strong reputation of the BEHR brand," said Kelly Kambs, Senior Vice President of Professional Products & Services for Masco Coatings Group. "In growing our specification presence and offering a superior line of professional paint it shows we're committed to building an infrastructure—driven foremost by the needs of the professional—that offers expertise, products and tools to help them manage and grow their business."

The program also brings together premium architectural-grade products designed to satisfy the performance criteria required on every project. The latest introduction is the new BEHR PRO™ Paint series formulated specifically with the professional in mind for both interior and exterior projects. The series offers advanced application properties such as superior touch-up, excellent hide and maximum coverage.

BEHR PRO paint will be available on The Home Depot® store shelves by mid-April, 2015. To help professionals meet customer expectations, Behr and The Home Depot have teamed up to offer a variety of Pro services making it a destination for painters.

"We had the opportunity to start from a blank slate with the BEHR PRO series ensuring we developed a coating that would solve problems for our customer," said Kambs. "We made sure it surpasses expectations for application, coverage and hide at an unbeatable value."

For professionals in need of color support for their projects, BEHRPro® Color Services can help them confidently see the potential of every color and combination. Whether the project calls for color recommendations, renderings and matching or samples and color boards, BEHRPro reps bring expertise to help select color for commercial and residential settings.

For the latest on-trend colors, professionals can explore the BEHR® 2015 Color Trends—a collection of 20 all-new paint colors in four inspirational design styles. By providing an extensive range of captivating color palettes, the BEHR 2015 Color Trends offer creative inspiration to help professionals and consumers coordinate different colors and tones to maximize the level of energy they wish to convey in their spaces. Behr will have a color gallery featuring the 2015 Color Trends in its booth (#C8746 – Central Hall) at the 2015 NAHB International Builders' Show® from January 20 to 22 in Las Vegas.

Behr is ready to service the builder market with time- and money-saving solutions. Professionals can count on Behr to be armed with answers to help with product information, specifications, color services and much more regardless of the project scale. "We are excited to help our customers grow, and give the industry another choice in professional paint," added Kambs.

To learn more about the BEHR PRO line and Behr professional services, visit behr.com/pro or follow on Twitter at twitter.com/BehrPro and on Facebook at facebook.com/BehrPro.

About Masco Coatings Group

Masco Coatings Group, home to BEHR® and KILZ® Brands, is one of the largest suppliers of paint, primers, stains and surface finish products. From best-selling KILZ primer to handle the toughest stain challenges to award-winning BEHR paint and primers in one, Masco Coatings Group is dedicated to meeting the coating and color needs of architectural and design professionals with an unwavering commitment to quality, innovation and value. Our Professional Products & Services Program offers business solutions, tools, and resources such as direct-to-job-site delivery from our nationwide distribution centers (restrictions apply), factory tinting, color matching, renderings, and expert support. Masco Coatings Group is a division of Masco Corporation (NYSE:MAS) and is headquartered in Santa Ana, CA. For more information, visit Behr.com and KILZ.com.

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SOURCE Masco Coatings Group