Behr Announces PREMIUM PLUS ULTRA® Interior Stain-blocking Paint & Primer In One

SANTA ANA, Calif., Sept. 19, 2012 /PRNewswire/ -- Behr Process Corporation, an experienced and trusted provider of paint and coatings, announced the new BEHR PREMIUM PLUS ULTRA® Interior Stain-Blocking Paint & Primer in One is now available through its professional products and services program, BehrPro^SM. The high-performance coating combines a multi-purpose primer with innovative paint to offer enhanced stain-blocking attributes to meet the demanding needs of professional painters, contractors and remodelers.

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"BehrPro strives to help professionals build better businesses and our new Interior Stain-Blocking Paint & Primer in One provides a one solution formula for professionals seeking an efficient, long-lasting product," said Colin Jaffe, senior vice president of operations for professional products and services at Behr Process Corporation. "Using our improved PREMIUM PLUS ULTRA, professionals will be able to finish projects—ranging from large multi-family housing paint work to handling small residential touch-ups—in fewer coats while still providing outstanding protection that lasts longer and satisfies clients' expectations."  

Featuring improved adhesion and durability, BEHR PREMIUM PLUS ULTRA Interior Stain-Blocking Paint & Primer in One seals and protects uncoated and previously painted surfaces without the need for a separate primer—helping professionals finish projects in fewer coats and requiring less labor. The newest interior paint line also results in a reduced dry time. Additionally, the 100 percent acrylic and low VOC formula—available in a wide variety of sheens, including flat enamel, eggshell, satin and semi-gloss—incorporates an antimicrobial-mildew resistant finish, and provides scuff, stain and mark resistance, as well as improved tannin-blocking for a tough, durable finish that is easy to clean.

BEHR PREMIUM PLUS ULTRA Interior Stain-Blocking Paint & Primer in One is MPI X-Green certified, GREENGUARD Indoor Air Quality certified, GREENGUARD Children & School certified, and verified formaldehyde free by GREENGUARD. It also complies with the Collaborative for High Performance Schools (CHPS) guidelines and contributes to LEED certification points. The paint line is currently available at The Home Depot and through BehrPro's Direct to Pro^SM service—a suite of tools and services designed to help professionals efficiently and cost-effectively manage their businesses.  

For more details about Behr's commitment to the professional, please visit the company's website, or connect with BehrPro on Facebook at www.Facebook.com/BehrPro and on Twitter: @BehrPro. Professionals are also encouraged to learn more about the PREMIUM PLUS ULTRA paint line by visiting the 2012 BehrPro Experience Tour, BehrPro's second nationwide mobile tour that showcases the products and services pros need to build better businesses. Visit www.behrproexperience.com to find out when the tour will be stopping at The Home Depot near you.

About Behr Process Corporation
Founded in 1947, Behr Process Corporation is a trusted name in quality and durability among homeowners and professional tradesmen. As a leading manufacturer of paints, decorative finishes, primers, stains and surface preparation products, Behr is committed to setting the highest industry standards and delivering superior products that utilize the latest technological advancements for optimum performance. Behr is a subsidiary of Masco Corporation (NYSE:MAS) and is headquartered in Santa Ana, Calif.

SOURCE Behr Process Corporation

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