Beech-Nut Announces New Baby Food Line Featuring Mott's Applesauce
The move expands Beech-Nut's partnerships with America's most trusted fruit and vegetable brands
AMSTERDAM, N.Y., Aug. 2, 2011 /PRNewswire/ -- Beech-Nut® is proud to introduce a new line of great-tasting and nutritious baby foods featuring Beech-Nut purees co-branded with Mott's® applesauce. The new Beech-Nut line is made with natural ingredients and has a great taste that babies will love and moms can trust. Mott's is the nation's leading producer of branded applesauce and apple juice, and is known for providing simple, nutritious products for the whole family. The move comes on the heels of recent Beech-Nut partnership announcements with Green Giant® and Chiquita®.
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"Since 1842, Mott's has proudly created delicious and healthy products for adults and children," said Allison Methvin, director of marketing for Mott's. "We are thrilled to partner with Beech-Nut to offer moms another convenient and nutritious option for their families."
Beech-Nut is the #2 ranked baby food brand in the U.S. and introduced the first vacuum-sealed glass jar of baby food in 1931. Eighty years later, Beech-Nut purees are still made with natural ingredients and are exclusively produced in traditional glass jars to naturally lock in essential nutrients and good taste.
"It is our goal at Beech-Nut to continue to create nutritious meals with natural ingredients – including wholesome branded ingredients such as Mott's applesauce, Chiquita bananas and Green Giant vegetables – that moms know and trust," said Evan Eckman, chief marketing officer for Hero North America, parent company of Beech-Nut. "We're proud to have selected varieties of Beech-Nut purees to feature the Mott's brand. Mott's shares our lasting commitment to childhood nutrition, superior quality standards, and delicious-tasting foods."
Trusted by moms since 1931, Beech-Nut baby food is made with only natural ingredients and uses no artificial colors, flavors, or preservatives.
About Beech-Nut
Since 1931, Beech-Nut Nutrition Corporation has been built on a history of innovation and dedication to infant nutrition. Headquartered in Amsterdam, New York, Beech-Nut is the number two leading baby food brand in the United States and is committed to deliver more nutrition for parents and babies. As a subsidiary of Hero AG of Lenzburg, Switzerland, a global leader in consumer goods and infant feeding, Beech-Nut is able to combine resources to continuously improve food and nutrition for infants. For more information visit www.beechnut.com or www.facebook.com/beechnut .
About Hero
Hero, an international brand-focused consumer-foods group, was founded in 1886 in Lenzburg, Switzerland, and is committed to producing high-quality, nutritious products in its core product categories of Infant Nutrition and Fruit. Hero's operations are based predominantly in Europe, North America and Middle East & Africa and, most recently, China. In 2010, the group generated revenues of in excess of CHF 1.8 billion with over 4,000 employees in more than 30 countries. Dr. Arend Oetker is the majority shareholder.
About Mott's
Mott's, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the nation's leading producer of branded applesauce and apple juice. Since 1842, Mott's has proudly created delicious and healthy products for adults and children. Mott's continues to provide "simple solutions" for health and snacking to meet the needs of today's busy families. Mott's products include a variety of juice and sauce offerings like Mott's Plus, Mott's Natural, Mott's Medleys juices and Mott's for Tots juices. DPS is the leader in flavored beverages, marketing Mott's and 50 other beverage brands throughout North America. More information can be found at www.Motts.com or at www.drpeppersnapple.com.
Press Contacts:
Beech-Nut:
Joe Zydlo
314-552-6764
[email protected]
Mott's:
Alex Katich
646-935-4375
[email protected]
SOURCE Beech-Nut
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