Beck Street Capital Signs Lease Renewal with RDA International at 100 Vandam Street, Hudson Square Creative

NEW YORK, Sept. 15 /PRNewswire/ -- Beck Street Capital, a private real estate investment firm, today announced that RDA International, Inc. has renewed its anchor tenant lease for two floors at 100 Vandam, Hudson Square Creative in New York City. RDA International is a full-service advertising/interactive agency.

"We are extremely pleased that RDA renewed their lease at 100 Vandam, Hudson Square Creative and we look forward to continuing our relationship with them," said Kevin Comer, Senior Managing Director of Beck Street Capital. "RDA is one of the country's most highly regarded firms in the creative space and they serve as an important anchor for our building. This extension continues RDA's now 23 year commitment to this building and to this vibrant, cutting edge neighborhood."

100 Vandam, Hudson Square Creative was acquired by Beck Street Capital in 2006. The six-story building, consisting of class A full floor office condominiums, is located on the corner of Vandam and Greenwich Streets in the unique and historic Hudson Square neighborhood. For more about 100 Vandam, Hudson Square Creative, visit www.100vandam.com.

"RDA is delighted to stay with Beck Street Capital, who has been an ideal landlord for a firm with a design sensibility such as ours," said Michael Racz, Co-owner and CEO of RDA International, Inc. "We enjoy being part of the creative atmosphere of Hudson Square as well as the excitement of the burgeoning neighborhood."

RDA International, Inc. is a fully integrated branding agency creating advertising and interactive campaigns that encompass everything from national TV to online marketing to social media strategies to in-store collateral. The company, founded in 1976, continually evolves, embracing all new media opportunities. RDA serves as Agency of Record for Starwood Hotels and Resorts Aloft and Element Hotels, MTV Games, Hot Sox, Empire State Building Observatory, NIVEA and NIVEA for Men interactive, as well as Sony's Broadcast and Professional Divisions.

About Beck Street Capital

Beck Street Capital is a private real estate investment firm headquartered in New York City. Formed in 2000, Beck Street Capital invests in high value-added, mixed-use investment properties in dense urban locations with high barriers to entry. Beck Street invests in a number of asset classes, including office, residential and retail, and has successfully completed value creation strategies that include retail repositioning, residential condominium conversion, and asset redevelopment. For more about Beck Street, visit www.beckstreetcapital.com.

SOURCE Beck Street Capital

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