Beck Street Capital Announces New Office Lease with Extrovertic at 30 West 21st Street

NEW YORK, March 17, 2011 /PRNewswire/ -- Beck Street Capital, a private real estate investment firm, today announced that Extrovertic, an innovative, fast-growing healthcare marketing company, has signed a 5-year lease to occupy the third floor of 30 West 21st Street in New York City.  

"Extrovertic's creative, entrepreneurial spirit is a perfect fit for the lofty, unique space at 30 West 21st Street," said Beck Street Senior Managing Director Kevin Comer.  "We look forward to welcoming the Extroverts to our growing list of high-quality tenants in the building."

"Our new space at 30 West 21st Street offers the room we need to accommodate our ever-evolving agency," said Dorothy Wetzel, Founding Partner and Chief Marketing Extrovert at Extrovertic.  "We are proud to call this our new New York City home."

30 West 21st Street is a 12-story luxury office building located between 5th and 6th Avenues in New York City's Flatiron District.  The building features luxury amenities, including light and air on three sides, 10.5- to 13.5-foot ceilings and a private, landscaped garden.  For more about 30 West 21st Street, visit www.30west21st.com.

Nora Stats and Daniel Creighton of Tarter Stats O'Toole represented Beck Street Capital and Daniel Fiskus of Norman Bobrow & Co. represented Extrovertic in the lease transaction.  "Extrovertic is an ideal match for the types of tenants we seek for this one-of-a-kind boutique-style luxury office building," said Stats.

Founded in 2009 by Wetzel and her creative partner, Mark Drossman, Extrovertic calls itself "a full-service healthcare transformation agency."  It provides its clients with a unique combination of unexpected insights, mined through rigorous research and "beyond-pharma" thinking, with breakthrough creative and decades of agency and client-side experience.  For more about Extrovertic, visit www.extrovertic.com.

About Beck Street Capital

Beck Street Capital is a private real estate investment firm headquartered in New York City.  Formed in 2000, Beck Street Capital invests in high value-added, mixed-use investment properties in dense urban locations with high barriers to entry.  Beck Street invests in a number of asset classes, including office, residential and retail, and has successfully completed value creation strategies that include retail repositioning, residential condominium conversion, and asset redevelopment.  For more about Beck Street, visit www.beckstreetcapital.com.

SOURCE Beck Street Capital

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