Beauty That Gives Back: JOAH Honors Women's History Month By Teaming Up With Girls Inc. To Empower And Inspire Young Girls And Women
The innovative, K-beauty cosmetics brand launches initiative, donating a portion of proceeds from 'Better Than The Best' campaign products to the non-profit organization.
NEW YORK, March 18, 2020 /PRNewswire/ -- JOAH, the innovative, affordably priced, and skin-loving beauty brand, is celebrating individuality and empowerment through beauty and self-care by giving back to Girls Inc. This National Nonprofit organization provides girls with the experiences, mentoring relationships, and programming to succeed. Beginning this month and continuing throughout the year, JOAH will donate a portion of proceeds from select "Better Than The Best" items at JOAHbeauty.com, select CVS stores and CVS.com.
Better Than The Best
JOAH put its high performance formulas to the test, going head to head against the #1 selling prestige counterparts. Independent blind testing, surveying 100 women in the U.S., has revealed that JOAH beat the #1 selling prestige products and comes out on top as "Better than the Best" with the most preferred products in categories including mascara, gel eyeliner, brow pencil and primers.
JOAH Better Than The Best x Girls Inc. (CVS promotion by month)
With every purchase of select "Better Than The Best" items throughout the year at JOAHbeauty.com, select CVS Pharmacy stores and CVS.com, JOAH will donate a portion of the proceeds to Girls Inc. This National Nonprofit organization provides girls with the experiences, mentoring relationships, and programming to succeed.
All JOAH products are available at JOAHbeauty.com, CVS.com and select CVS stores across the U.S.
FOR MORE INFORMATION: JOAHbeauty.com/JOAHgivesback
FACEBOOK/INSTAGRAM/TWITTER: @JOAHbeauty #JOAHbeauty #BetterThanTheBest #JOAHgivesback
MEDIA CONTACT:
Dominique Barchus / [email protected]/ 212.426.7006
About JOAH
JOAH. Smarter Beauty. Like You.
JOAH is the brainchild of a squad of beauty-mavens obsessed with creating innovative high-quality, easy to use products that work hard + play hard. In a world with endless options, we wanted to bring our fellow beauty-istas a new-gen beauty brand that celebrates individuality and self-care with skin loving products designed to empower you to be the best version of yourself.
SOURCE JOAH
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