Beauty and Personal Care Market Size In Africa is set to grow by USD 6.65 billion from 2023-2027, Rising demand for anti-aging products to boost the market growth, Technavio

NEW YORK, July 15, 2024 /PRNewswire/ -- The beauty and personal care market size in Africa  size is estimated to grow by USD 6.65 billion from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of almost 7.54%  during the forecast period.  Rising demand for anti-aging products is driving market growth, with a trend towards emergence of beauty and personal care products with natural ingredients. However, adverse health effects of synthetic chemicals used in beauty and personal care products  poses a challenge. Key market players include Adidas AG, Africology Pty Ltd., Amka Products Pty Ltd., Amway Corp., Beiersdorf AG, Chanel Ltd., Christian Dior SE, Church and Dwight Co. Inc., Colgate Palmolive Co., Coty Inc., Edgewell Personal Care Co., Esse Skincare, Godrej Consumer Products Ltd., House of Tara International, Johnson and Johnson, Kering SA, LOreal SA, Lulu and Marula Proprietary Ltd., Natura and Co Holding SA, Oriflame Cosmetics S.A., Pauline Cosmetics Ltd., Reckitt Benckiser Group Plc, Revlon Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever PLC, Zaron Cosmetics and Beauty, and Tiger Brands Ltd..

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Key Market Trends Fueling Growth

The African beauty and personal care market is experiencing significant growth due to increasing health consciousness and consumer preference for products with natural ingredients. ESSE SKINCARE, a South African company, is one such vendor catering to this demand with a range of skincare products free from parabens, toluene, formaldehyde, artificial fragrances, dibutyl phthalate (DBP), petroleum-based chemicals, butylated hydroxyanisole (BHA), and sulfates. ESSE SKINCARE offers skincare solutions for various skin concerns and uses probiotic ingredients. With a focus on affordability, manufacturers of hair care products and color cosmetics are also developing natural alternatives to gain market share in Africa. The growing trend towards natural and organic products presents a substantial growth opportunity for vendors in this market. ESSE SKINCARE's product categories include cleansers, toners, treatments, masks, exfoliators, and moisturizers. 

The Beauty and Personal Care market in Africa is thriving, with trends including hair care products, skincare, oral care, men's grooming, deodorants, facial cosmetics, and eye cosmetics. Millennial consumers prefer natural ingredients like pomegranate and olive oil. Halal-certified cosmetics are in demand. Distribution channels include supermarkets/hypermarkets, convenience stores, online retail stores, drugstores/para-pharmacies, chemists/pharmacies, and beauty specialists. E-commerce and e-tailers are growing, with technology penetration driving sales. Mass brands and premium brands offer facial masks, cleansers and toners, moisturizers, shampoos and conditioners, styling products, color cosmetics, lipsticks, eyeshadows, blushes, nail care, fragrances, perfumes and deodorants, body sprays, and men's grooming products. 

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Market Challenges

• The Beauty and Personal Care market in Africa faces challenges due to increasing consumer awareness regarding the adverse effects of synthetic chemicals in cosmetic products. Synthetic ingredients such as benzoyl peroxide, triclosan, parabens, hydroquinone, sulfates, fragrances, and resorcinol can cause irritations, allergies, skin cancers, and reproductive problems. Retinoid, a common skincare ingredient, can lead to skin irritation, redness, and peeling. These low-priced products attract price-sensitive consumers, but their harmful effects have led consumers to prioritize safety. African governments have banned skin-whitening creams, whitening lotions, and bleaching products due to hazardous ingredients like mercury, which blocks melanin production and can cause health risks. Despite bans, some brands continue to use toxic chemicals illegally, posing a significant challenge to market growth in the region.
• The Beauty and Personal Care market in Africa presents numerous opportunities, particularly in sectors like Skincare, Hair Care, and Makeup. Challenges include addressing the unique needs of diverse populations, such as Afro-textured haircare and cultural influences. Products like Cleansers and Toners, Moisturizers, Shampoos and Conditioners, Styling Products, Color Cosmetics, and Fragrances are in demand. Male customers seek solutions for hair fall problems, dental issues, and male grooming products. Online retail and social media influencers are driving sales, with functional ingredients, customization, and personalization becoming key trends. Skin care, including Anti-Aging Products and Serums, caters to self-conscious users and an aging population. Eco-friendly packaging designs are essential, with Sunscreens, Toners, and Serums being popular choices for online shoppers.

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Segment Overview 

This beauty and personal care market in Africa report extensively covers market segmentation by

1. Product 
• 1.1 Skincare
• 1.2 Hair care
• 1.3 Color cosmetics
• 1.4 Fragrances
• 1.5 Others
2. Distribution Channel
• 2.1 Offline
• 2.2 Online
3. Geography 
• 3.1 Africa

1.1 Skincare-  The African beauty and personal care market is witnessing an increasing demand for skincare products due to the growing consciousness among consumers about skin care. Nigerian company, House of Tara International, is a successful example of a skincare brand catering to this need, focusing on high-quality products for women of color. African ingredients like shea butter and baobab oil, recognized for their moisturizing and nourishing properties, have gained popularity. Brands like The Body Shop, with their incorporation of these ingredients, fuel the skincare segment's growth. Additionally, local brands such as The Ordinary from South Africa, with their simple, affordable formulations and scientific approach, are resonating with consumers. These factors are anticipated to boost the demand for skincare products, contributing significantly to the growth of the beauty and personal care market in Africa.

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Learn and explore more about Technavio's in-depth research reports

The global personal care market is experiencing robust growth, driven by increasing consumer awareness of personal hygiene and grooming. Key players are innovating with diverse product offerings to cater to varying consumer needs. Meanwhile, the global natural and organic personal care product market is booming due to rising demand for eco-friendly and sustainable products. Consumers are increasingly prioritizing ingredients that are free from harmful chemicals, leading to a surge in the adoption of natural and organic products, thus creating significant opportunities for market expansion.

Research Analysis

The Beauty and Personal Care market in Africa is experiencing significant growth, driven by increasing consumer awareness and demand for high-quality skincare, hair care, and makeup products. Skincare remains a key category, with cleansers and toners, moisturizers, and anti-aging products leading the way. Hair care is another popular segment, with shampoos and conditioners, styling products, and Afro-textured haircare gaining traction. Cultural influences play a crucial role in the market, with customization and personalization becoming increasingly important. Functional ingredients, such as natural extracts and vitamins, are also gaining popularity. Online retail and social media influencers are transforming the way consumers discover and purchase beauty and personal care products. Male customers are also a growing segment, with a focus on male grooming products, including skincare for men, anti-wrinkle creams, and hair fall solutions. The aging population and self-conscious users are also driving demand for dental problems solutions, eco-friendly packaging designs, and online shopping. Online beauty shoppers can find a wide range of products, from makeup tips to tailored fragrances and customized skincare regimens.

Market Research Overview

The Beauty and Personal Care market in Africa is experiencing significant growth, driven by increasing consumer awareness and demand for various products. Skincare is a major category, with cleansers and toners, moisturizers, and anti-aging products being popular choices. Hair care is another significant segment, with shampoos and conditioners, styling products, and Afro-textured haircare gaining popularity. Makeup, including lipsticks, eyeshadows, and blushes, as well as nail care and fragrances, are also in high demand. Functional ingredients, such as pomegranate and olive oil, are increasingly being used in customized skincare regimens and tailored fragrances. Men's grooming products, including skincare for men, anti-wrinkle creams, and hair fall solutions, are also gaining traction. Online retail, social media influencers, and e-commerce platforms are transforming the way consumers shop for these products. Online shopping, including beauty specialists, e-commerce, and distribution channels, are becoming increasingly popular, especially among millennial consumers and self-conscious users. Halal-certified cosmetics and eco-friendly packaging designs are also gaining importance. Oral care products, including dental problems solutions, and men's grooming products, such as deodorants and antiperspirants, are also significant categories. Technology penetration and e-tailers are transforming the industry, making it more accessible and convenient for consumers. Supermarkets/hypermarkets, convenience stores, drugstores/para-pharmacies, and chemists/pharmacies remain important distribution channels. The aging population and cultural influences continue to shape the market dynamics.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
• Skincare
• Hair Care
• Color Cosmetics
• Fragrances
• Others
• Distribution Channel
• Offline
• Online
• Geography
• Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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SOURCE Technavio