'Beating Cancer' Campaign Hit Newsstands Today! Friday, December 28th

NEW YORK, Dec. 28, 2012 /PRNewswire/ -- Mediaplanet Publishing released its second 'Beating Cancer' report within the weekend edition of USA TODAY with Mark Herzlich, Giuliana Rancic, and Joe Torre. The publication is a 12-page advocacy campaign which will remain on newsstands through Saturday and Sunday. The glossy, full-color special section is spreading awareness about the recent advancements made in the cancer research industry, the cutting edge technology used today and the increase in survivors. USA TODAY is distributing 450,000 copies of the campaign in selected markets with the highest volume of cancer research institutes, patients and caregivers. USA TODAY is distributing 450,000 copies of the campaign in selected markets with the highest volume of cancer research institutes, patients and caregivers -  New York, Washington D.C./Baltimore, and San Diego/Los Angeles. Additionally, it will be distributed to thousands of ASCO staff members, followers of the Cleveland Clinic social media outlets, and more.

In partnership with American Society of Clinical Oncology (ASCO), The Prostate Cancer Foundation, The Leukemia & Lymphoma Society, The Jay Fund, Be the Match, Bavarian Nordic Biotechnology, Sanford-Burnham Research Institute, GeneKey, National Pancreatic Cancer Foundation, UC Davis Comprehensive Cancer Center, Moffitt Cancer Center, Cleveland Clinic, CURE Magazine, CancerCare, Sperling Prostate Center, and Tactical Therapeutics, Inc, this publication combined industry leaders to educate readers on a variety of topics.

This campaign has combined all of the leading researchers, scientists, inspiring stories and sponsors into one platform for over 2 million people to read, aiming to make a difference in Americans' lives by providing not only inspirational stories, but by enlightening people about the breakthroughs occurring in the field of cancer research. Some of the stories featured are Mark Herzlich: Tackling Cancer, A Promising Era for Prostate Cancer Patients, and Cancer Research: Urgent & Critical.

The campaign is being distributed in the New York, Washington D.C./Baltimore, and San Diego/Los Angeles markets within USA TODAY. Additionally, it's being distributed to thousands of ASCO staff members, followers of the Cleveland Clinic social media outlets, and more.

If you or your organization puts forth efforts to support cancer research and you wish to be involved in the next edition of this campaign, please contact:

Head Publisher/Project Manager
Shannon Pandaliano
646-755-7962
[email protected]       

SOURCE Mediaplanet

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