Bear Naked Launches Two Natural Energy Cereals That Help Jumpstart the Day

LA JOLLA, Calif., July 10, 2012 /PRNewswire/ -- Bear Naked, the natural food company for the everyday adventurer, today introduced the addition of two new cereals to their Fit® line of foods focused on providing the energy needed to get-up-and-go-for-it every morning. The new Bear Naked Fit® cereals are available in two delicious flavors, both made with great tasting, bearly processed ingredients you can see and recognize--like whole grain flakes, light and crispy clusters (with flax, pepitas and a sprinkle of chia), tasty fruits and hearty nuts.

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"We're dedicated to making delicious, energy-dense foods that fuel an active lifestyle--providing the natural energy needed for people to do what they love and get out and play," said Tom Bowden, director of brand marketing and innovation for Bear Naked. "We crafted our new Bear Naked Fit cereals just like we did our granolas--with everything we love to power you up without weighing you down."

Bear Naked Fit cereals are available in the following flavors, each offering 30g whole grains,* 6-7g protein and 6-7g fiber** in every serving:

• Almond Crisp blends whole grain flakes and crispy clusters with sliced almonds and coconut
• Autumn Blend is a tasty mix of whole grain flakes, crispy clusters, raisins and apples

Like all Bear Naked foods, Fit cereals are 100% pure and natural with NO high fructose corn syrup, NO artificial preservatives, NO artificial flavors, NO cholesterol, NO hydrogenated oils and 0g trans fat.

Bear Naked Fit cereals are now available exclusively at Target stores nationwide for $3.99 SRP. For more information about the new cereals, visit www.BearNaked.com.

*The Whole Grain Council recommends eating 48g or more whole grains daily
**Bear Naked Fit Almond Crisp contains 7g of fat; Bear Naked Fit Autumn Blend contains 2.5g of fat

About Bear Naked
Bear Naked, today's leading adventure food and lifestyle company, offers a full line of all-natural granolas, cookies, cereals and trail mixes. Launched in 2002, the company is passionate about creating great-tasting, natural foods to fit today's active, on-the-go lifestyle and is best known for its signature soft-baked granola made from 100% Pure and Natural ingredients. Today, Bear Naked has evolved into a nationally recognized consumer brand that is available in more than 10,000 retail stores across the U.S. For more information, visit www.bearnaked.com, www.facebook.com/LiveBN, www.twitter.com/LiveBearNaked.

SOURCE Bear Naked

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