Beam Global Spirits & Wine Puts Full Flavor Back in Cocktails with the Introduction of Pucker™ Flavored Vodka

DEERFIELD, Ill., April 27, 2011 /PRNewswire/ -- Fans of flavored vodka finally have the naturally flavored vodka they have been looking for with the launch of new Pucker™ Flavored Vodka from Beam Global Spirits & Wine. By borrowing the award-winning flavor expertise of Pucker® Cordials to create a distinctive flavored vodka drinking experience, Pucker™ Flavored Vodka stands out as a flavored vodka worthy of being called a flavored vodka. Unlike other flavored vodkas, Pucker Vodka relies on fruit – apples, grapes, cherries and oranges – to create its bold natural flavors.

"We created a vodka for a new generation of fans who understand that the brands they choose say a lot about who they are and where they're going. As a leader and innovator, Beam Global Spirits & Wine saw this as an opportunity to reach this generation within a growing category," said Kim Washington, Senior Director, Vodkas for Beam Global Spirits & Wine. "Pucker™ Flavored Vodka gives flavored-vodka drinkers the opportunity to liven up their old cocktail regime and pair with distinct tastes that perfectly suit their playful personalities."

Which one fits your flavor profile?

Pucker Vodka offers full-bodied fruit flavors that reflect the playful personalities of flavored-vodka drinkers, including:

• Sour Apple Sass: Crisp and tart Granny Smith Apple taste
• Grape Gone Wild: Fresh sweetness of concord grapes
• Cherry Tease: Tangy, deep cherry bite with a touch of berries
• Citrus Squeeze: Juicy orange and tangerine burst

Pucker Vodka is 70 proof and made using all natural ingredients. Distilled four times for clarity and smoothness with only the sweetness of all natural fruit, Pucker™ Flavored Vodka provides a taste that is balanced and confident enough to enjoy with a simple mixer, served straight-up or in a playful cocktail creation.

Cocktail, anyone?

To demonstrate its stand-out and unique flavor, Pucker™ Flavored Vodka recommends these new cocktails:

Pucker™ Flavored Vodka will be available in April with a suggested retail price of $16.99 for a 750ml bottle. For more information, please go to facebook.com/puckervodka.

About Pucker™ Flavored Vodka

Pucker™ Flavored Vodka is made from natural flavors, combined with a vodka that's distilled four times to deliver full flavor that can be enjoyed straight or mixed in any cocktail. Made with the award-winning flavor expertise of Pucker® Cordials, Pucker™ Flavored Vodka is the only vodka that delivers Pucker's bold and confident flavor – creating a unique sensory vodka experience unlike any other flavored vodka on the market today. Flavors include Sour Apple Sass, Grape Gone Wild, Cherry Tease and Citrus Squeeze.

About Beam Global Spirits & Wine, Inc.:

Beam Global Spirits & Wine, Inc. ("Beam Global") is one of the world's largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world's top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Rum, Maker's 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam Global is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company. For more information on Beam Global, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

SOURCE Beam Global Spirits & Wine, Inc.

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