Beachfront Media Launches TruTraffic to Help Prevent Video Ad Fraud & Extend On Viewability

NEW YORK, June 25, 2014 /PRNewswire/ -- VideoNuze - Beachfront Media, the video technology company, has launched TruTraffic, a toolset to help video advertisers and publishers provide unprecedented transparency surrounding video engagement, authentic viewership and advertising performance. The company plans to utilize its patented social search technology, in use since 2007*, to rank videos based on hundreds of thousands of social data points. Beachfront Media has applied this same technology to its TruTraffic dashboard to determine if video ad buys are going against real video watching traffic.

TruTraffic's proprietary algorithm gathers hundreds of social data points including shares, likes, commenting, tweets, and retweets to calculate social impact and presents this information through an easy to manage dashboard.  This helps to prevent video ad fraud at the player level. TruTraffic then applies an overall score, viewability metrics, and video behavior ranking. 

Additionally, Beachfront uses computer vision technology to capture advertising at the point of delivery, enabling advertisers to automate the ad verification process. Advertisers gain better visibility into their ad buys and are able to replace their manual advertising audits.

"Video ad fraud is a problem, that we as an industry, need to address as it affects every aspect of the video ecosystem," said Frank Sinton, CEO of Beachfront Media. "At Beachfront, we are dedicated to providing advertisers with something beyond viewability - viewability plus something that measures true engagement with the content that they are advertising against."

Beachfront Media is now accepting applications for a limited beta program. Interested parties should go to trutrafficbeta.com to apply.

About Beachfront Media
Beachfront Media is a leading video technology company enabling distribution and monetization of video across all screens - mobile, tablet, desktop and TV. Through innovative Builder and Beachfront.iO platforms, Beachfront Media is now powering more than 500 million video streams per month. For more information, go to http://www.beachfrontmedia.com or follow Beachfront on Twitter @beachfrontmedia

*Patent US8364671 - Technology described in this application related to responding to queries for aggregated video and/or audio content that is found embedded in web pages. In particular, this technology relates to ranking of search results and compiling and index against which to search.

SOURCE Beachfront Media

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