Beachbody® Takes P90X® "Mobile" With Launch of New P90X® App for iPhone®
App Provides Valuable Complement to Popular DVD Program, Offering Personalized Scheduling and Tracking of Workouts, Reps, Sets and Diet to Optimize Results
LOS ANGELES, Nov. 10, 2011 /PRNewswire/ -- After establishing its leadership in the home fitness market with the wildly popular P90X® program, Beachbody, LLC, the innovative health and fitness company behind P90X, INSANITY® and a variety of other popular home-exercise and nutritional solutions, announced today the launch of the P90X® application for the iPhone. Designed to complement the DVD program for P90X customers who are intent on maximizing results, the new mobile app extends the benefit of the popular exercise program beyond the home environment, providing the ideal on-the-go solution.
Available on the App Store(SM) for $4.99, the P90X App provides iPhone® users with an intuitive scheduling and tracking method while giving them the opportunity to purchase P90X specific "Guided Workouts" led by P90X creator, Tony Horton. Whether going to the gym, working out in a park or traveling, the easy-to-use app allows users to auto-populate their calendars with P90X Classic, Lean or Doubles routines and also schedule personal workouts such as runs, hikes or swims. Complete with the ability to track progress over time, the P90X App stores a user's sets, reps and weight, compiling a comprehensive workout history in graph format. To further customize the experience, app users receive personal progress reports for the 30-, 60- and 90-day milestones of the program. In addition, members of Beachbody's Team Beachbody Club who purchase the Guided Workouts will enjoy their discounted pricing. All Team Beachbody members will have the ability to sync their workouts and tracking data with the online community's SuperGym®.
"So many of us spend all day working indoors. When I work out, I often want to be able to take it outside," said Carl Daikeler, Chief Executive Officer, Beachbody, LLC. "It is perfect for someone who wants to do P90X outside, at the gym or traveling. And Just like P90X did to fitness DVD's, we took the concept of a fitness app to a completely new level. We scrutinized every single detail so that it's like having a world class training system in the palm of your hand."
Providing avid users with the most convenient and sophisticated workout tracking methods, the P90X App provides access to professional training no matter where users are located. In addition to scheduling and tracking options, the app allows users to record and share photos of their progress. Achievements such as completing workouts and meeting goals are celebrated through in-app badges and awards. Users can also share their progress directly with their friends and support networks through Facebook, Twitter and email.
Available now on the App Store, the P90X App provides access to the P90X Fit Test as well as Ab Ripper X Guided Workouts for free. Individual P90X Guided Workouts such as Plyometrics, Legs & Back, and Core Synergistics can be purchased for $6.99 each or in a bundle of the five resistance workouts for $29.99. Users looking for the ultimate mobile P90X workout experience can purchase the complete 12-Workout Bundle within the app for $59.99. All of the Guided Workouts provide video demonstrations for every move and feature audio guidance and tips on proper form from trainer Tony Horton. For more information on the P90X App or Beachbody, LLC and its products visit www.beachbody.com.
About Beachbody, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California-based company is the creator of the nation's most popular fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, Turbo Jam®, Hip Hop Abs®, and Power 90® among many others. Beachbody® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough health shake called Shakeology®, AKA "The Healthiest Meal of the Day®"), and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of thousands of independent "Coach" distributors as well as a dynamic online support and fitness community. The company's expansion into the beauty category includes the Timeless Secret® and Derm Exclusive® brands and products. The corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
©2011 Beachbody, LLC
iPhone is a registered trademark of Apple, Inc. App Store is a service mark of Apple, Inc.
Beachbody, LLC is the owner of all other marks referenced herein including P90X, Insanity, Beachbody and Team Beachbody.
SOURCE Beachbody, LLC
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