Beach Blonde(TM) Is Back: Lauren Conrad Joins John Frieda® Hair Care To Celebrate The Return Of This Cult Favorite

NEW YORK, Feb. 11, 2015 /PRNewswire/ -- On Thursday, February 5^th, John Frieda® Hair Care hosted New York's hottest indoor beach party at The Garage in honor of the return of its iconic Beach Blonde™ line. Event Creative Director and quintessential California blonde Lauren Conrad hosted the exclusive cocktail party along with fellow beach blonde lover Lo Bosworth, and top influencers like AnnaSophia Robb, Martha Hunt, Charlotte McKinney, and Olivia Culpo.

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For ten years, fans have been clamoring for the return of the brand's cult-favorite sea salt spray, which was discontinued in the early 2000s. Today, perfectly undone, beach-inspired looks have become a must-have, year-round style staple. So to once again empower fans with the essential prep and styler regimen they demand to create on-trend ocean effects, John Frieda® Hair Care introduced the revamped Beach Blonde™ Collection at this exclusive event.

For one night only media personalities, social media influencers, and A-list stars enjoyed the ultimate beach party. Inside, guests were instantly transported to a warm oasis as the intoxicating summery scent of the Beach Blonde™ Collection immersed their senses. Attendees relaxed in boho-chic private cabanas complete with beach loungers and towels while enjoying summer themed cocktails and lobster rolls served from a food truck. 

Attendees received an all-access pass to escape the winter doldrums and enjoyed exclusive styling stations featuring the John Frieda® Beach Blonde™ line, posed on the "red carpet" indoor boardwalk, and danced and played lawn games to the sounds of top DJ, Jilly Hendrix. A custom made sand sculpture served as memorable backdrop, as guests posted photos using the #BeachBlonde hashtag, and uploaded GIFs of their new beachy hair styles from the custom photo booth.

Find candid photos of your favorite style influencers by searching for #BeachBlonde on Twitter and Instagram. And make sure to stay tuned to the John Frieda® Hair Care and Lauren Conrad social media platforms to discover exclusive "how to" videos from Lauren Conrad at JohnFrieda.com/BeachBlonde, detailing how to recreate her iconic beachy blonde looks.

ABOUT KAO USA INC.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban^® antiperspirant-deodorants and Total Refresh Cooling Body Cloths™; Jergens^® and Curel^® hand and body lotions; Biore® facial care; John Frieda^® Frizz-Ease^®, Luxurious Volume, Sheer Blonde^®, Brilliant Brunette^®, Radiant Red®, Beach Blonde™, Colour Refreshing Gloss and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

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SOURCE John Frieda(R) Hair Care