Be Thankful for New Car Deals According to TrueCar.com

Tuesday Following Thanksgiving Supplants Black Friday as Best Day to Buy in November

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Nov 22, 2010, 08:50 ET

SANTA MONICA, Calif., Nov. 22, 2010 /PRNewswire/ -- This Thanksgiving, not only can we thank our family and friends, but new car buyers can thank automakers for some terrific deals on 2010 and 2011 models which can potentially save consumers nearly 40 percent. TrueCar.com, the authority on new car pricing, trends and forecasts, has identified the best car deals available for consumers as they shop for a new vehicle. The deals, available nationwide, reflect the possible discount from the Manufacturer's Suggested Retail Price (MSRP) and include manufacturer's rebates and other incentives.

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Last year, TrueCar.com had identified Black Friday as the best day to buy a vehicle. This year, TrueCar.com has identified Tuesday, November 30th, as the best day of the month to purchase a new car, according to the TrueTrends™ Report, which is a monthly collection of data-backed automotive intelligence on new car pricing and trends. But for people looking to shop during the Thanksgiving holidays, Saturday and Sunday are still considered good days to buy a vehicle.

"Typically, Black Friday is considered a good day to purchase a vehicle," said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. "This year, car buyers can take advantage of all the Black Friday deals and then go shopping for a car over the weekend."

Some examples of discounts available on 2010 and 2011 models include:


*Year/Make/Model**	MSRP	Net Price**	Percent Discount
2010 Mazda Mazda 3	$16,095	$10,087	37
2010 Cadillac DTS	$47,200	$32,118	32
2010 Hyundai Accent	$10,690	$7,341	31
2010 Nissan Titan	$27,490	$19,290	30
2010 Chevrolet Silverado 1500	$21,845	$16,078	26
2010 Mitsubishi Endeavor	$28,764	$21,404	26
2010 Nissan Versa	$14,140	$10,673	25
2010 Ford Focus	$17,015	$12,826	25
2011 Mitsubishi Galant	$22,359	$16,672	25
2011 Buick Lucerne	$30,495	$24,802	19

Once consumers have identified the best vehicle for them, TrueCar.com's Best Local Price tool, provides shoppers the Lowest Certified Price, a "no-haggle" upfront price from participating dealers.

*Due to nature of manufacturer model years, check with dealer for availability on 2010 models

**Net price is the average transaction price of a vehicle after incentives.

About TrueCar

TrueCar is the authority in new car prices. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area. With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.

About TrueCar Data

TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more. TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem. Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale. TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.

Disclaimer

This press release and the information contained herein is for noncommercial use on "as-is, as available" basis and may be used for informational purposes only. TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement. The information contained in this press release may include technical inaccuracies or typographical errors. Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Jesse Toprak

http://www.profnetconnect.com/jesse_toprak

SOURCE TrueCar.com