BBVA offers a preview of its upcoming worldwide advertising campaign

HOUSTON, Sept. 5, 2013 /PRNewswire/ -- BBVA Group will release later this month its first worldwide advertising campaign starring four of its international brand ambassadors: NBA All-Stars Kevin Durant and James Harden, and Iker Casillas and Andres Iniesta from La Liga BBVA, Spain's premier soccer league.

The global financial services group unveiled a behind-the-scenes video filmed in July during the making of the commercial, which was shot in Madrid, Barcelona and Los Angeles.

The sleek new advertising campaign by BBVA, the "Bank of Sports," will be viewed by millions across BBVA's footprint in Spain, the United States, Latin America and Turkey. It brings together four of the most recognizable faces in two top global sports leagues, showcases their athletic prowess, and capitalizes on the bank's reputation as a technological innovator.

The advertising campaign will "reflect a powerful message related to new demands from our customers," said Ignacio Moliner, Brand and Communications manager for BBVA Group.

About BBVA Group 

BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, is the largest financial institution in Mexico and has leading franchises in South America and the Sunbelt region of the United States. Its diversified business is geared toward high-growth markets and relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies best practices. The Group is present in the main sustainability indexes. More information about the BBVA Group can be found at www.bbva.com.

SOURCE BBVA Compass

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