BBVA Compass takes No.1 spot with customers in American Banker's annual reputation survey
- The bank jumps more than 12 points in 2014
- Customers rank it in top five across all seven dimensions of reputation
HOUSTON, June 24, 2014 /PRNewswire/ -- BBVA Compass jumped more than 12 points to take the No. 1 spot with customers in American Banker's annual survey of the reputations of the top 25 largest U.S. retail banks.
The magazine noted in its July issue that BBVA Compass came within 2 points of achieving a "top-tier" score of 80 or higher, territory no bank has seen since American Banker and the Reputation Institute started the survey in 2010. BBVA Compass also was the only bank to rank in the top five across all seven dimensions of reputation among customers: governance, products, performance, innovation, workplace, citizenship and leadership.
"We've always known that building our bank's reputation is everyone's responsibility — it can't fall to one team and can't be focused in one direction, but must be embedded in everything we do," said BBVA Compass Chairman and CEO Manolo Sanchez. "We couldn't have gotten these results if we hadn't weaved that into the BBVA Compass fabric."
American Banker said BBVA Compass' score is "no aberration," citing its new core banking platform that provides the full scope of each customer's relationship and the state-of-the-art BBVA Compass Plaza as examples of the bank's leadership.
The magazine relied on the Reputation Institute to compile its report. The annual study was conducted via an online questionnaire in January and February of 2014, and each organization was rated by 100 customers and at least 100 non-customers.
The bank landed at No. 12 among non-customers. Sanchez told American Banker that BBVA Compass, which is relatively new to the crowded U.S. marketplace, is making it a priority to reach those non-customers so they understand how the bank is making strides in its efforts to be the bank of the future.
To read the July issue of American Banker featuring the 2014 rankings and a Q&A with CEO Sanchez, click here.
About BBVA Group
BBVA Compass is a subsidiary of BBVA Compass Bancshares Inc., a wholly owned subsidiary of BBVA (NYSE: BBVA) (MAD: BBVA). BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, is the largest financial institution in Mexico and has leading franchises in South America and the Sunbelt region of the United States. Its diversified business is geared toward high-growth markets and relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes. More information about the BBVA Group can be found at www.bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates 684 branches, including 352 in Texas, 89 in Alabama, 78 in Arizona, 62 in California, 45 in Florida, 38 in Colorado and 20 in New Mexico. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass has been recognized as one of the leading small business lenders by the Small Business Administration and was recently awarded the 2013 Celent Model Bank Award for its new core banking platform. Additional information about BBVA Compass can be found at www.bbvacompass.com, by following @BBVACompassNews on Twitter or visiting newsroom.bbvacompass.com.
Editor's Note:
BBVA Compass is a trade name of Compass Bank, Member FDIC.
SOURCE BBVA Compass
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