BBVA Compass puts financial advice at fingertips of consumers, entrepreneurs
- Bank launches two online destinations full of information and advice
- Both reflect bank's efforts to give people better control of their financial lives
HOUSTON, June 2, 2015 /PRNewswire/ -- BBVA Compass is putting financial know-how at consumers' fingertips with its recent launch of two online destinations — MoneyFit and Great Ideas for Small Business — for those in search of information and advice on personal finance and small business topics.
The two are vivid representations of BBVA Compass' new brand tagline, "banking on a brighter future," which gives voice to the bank's push to give people better control of their financial lives through advice and services. MoneyFit is for those seeking help managing various life stages, like preparing for retirement or gearing up to buy a home, while Great Ideas for Small Business is directed toward small business owners in search of information to help them build or run their businesses successfully.
"People experience different stages throughout their lives, but a constant in each is money," said Steve Creel, director of web and mobile for BBVA Compass. "BBVA Compass wants to help people through all of them, providing assistance and education along the way that reduces anxiety and helps simplify their lives. MoneyFit and Great Ideas for Small Business are big pieces of our outreach."
Each is populated with hundreds of articles that are organized by topic. MoneyFit features articles on savings and budgeting; credit management; homeownership; family and career; and retirement. Great Ideas for Small Business articles are grouped by leadership, growth and operations. Both are updated each week with new, original content, and all content can be shared via direct link to social media.
"Our goal with MoneyFit is to make practical financial advice and education available to as many people as possible," said BBVA Compass SEO and Content Marketing Strategist Amy Baker Johnson. "In the same way, we're tapping into what we know our clients are asking our Small Business team and putting the answers out there for a broader audience to benefit from so they can also succeed in this fast-paced economic climate."
The bank partnered with writers and infographic artists to create MoneyFit and Great Ideas for Small Business.
For more on BBVA Compass, click here.
About BBVA Group
BBVA Compass is a subsidiary of BBVA Compass Bancshares Inc., a wholly owned subsidiary of BBVA (NYSE: BBVA) (MAD: BBVA). BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, is the largest financial institution in Mexico and has leading franchises in South America and the Sunbelt region of the United States. Its diversified business is geared toward high-growth markets and relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes. More information about the BBVA Group can be found at www.bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates 672 branches, including 341 in Texas, 89 in Alabama, 77 in Arizona, 62 in California, 45 in Florida, 38 in Colorado and 20 in New Mexico, and commercial and private client offices throughout the U.S. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass earned the top ranking with customers in American Banker's 2014 annual reputation survey of the top 25 largest U.S. retail banks. It also has been recognized as one of the leading small business lenders by the Small Business Administration, and its mobile app recently earned the Mobile Banking Leader in Functionality Award for the second consecutive year from Javelin Strategy & Research. Additional information about BBVA Compass can be found at www.bbvacompass.com, by following @BBVACompassNews on Twitter or visiting newsroom.bbvacompass.com.
Editor's Note:
BBVA Compass is a trade name of Compass Bank.
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SOURCE BBVA Compass
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