BB&T treasury management services rated excellent in all categories
Greenwich Awards focus on middle market companies and small businesses
WINSTON-SALEM, N.C., March 1 /PRNewswire-FirstCall/ -- BB&T has won Excellence Awards in every treasury management category from Greenwich Associates, a leading global financial services research and consulting firm.
At the national level, middle market and small business companies rated BB&T among the top treasury management providers in Overall Customer Satisfaction and four other categories: Sales Specialist Performance, Product Capabilities, Customer Service and Operations.
Also, middle market companies and small businesses rated BB&T among the top treasury management providers in Overall Customer Satisfaction at the regional level.
Stamford, Conn.-based Greenwich defines middle market companies as those with sales of $10 million-$500 million in markets across the U.S. Small businesses are defined as those with annual sales of $1 million-$10 million. The selected banks had a significantly higher percentage of "excellent" ratings than the mean for all banks at a 95 percent confidence level. Businesses were interviewed from January through September 2009.
The treasury management awards reinforce BB&T's decision five years ago to create the BB&T Payment Solutions Division to consolidate most of its payments services, including Treasury Services, Creative Payment Solutions, Merchant Services, Deposit Access Products, BB&T PrePaid, International Services and Risk Management.
"We view payments like our clients do, from a holistic perspective. We do this by developing convenient, secure, innovative and integrated payment solutions and services that make it easier for our clients to do business with their customers," said Bennett Bradley, president of BB&T Payment Solutions Division.
Since its formation in 2005, the division has developed a broad range of new products, including BB&T's Commerce Gateway that reduces costs, enhances cash forecasting, improves vendor relations and provides increased security. The division is also preparing to launch the next generation of products to meet business clients' online banking needs.
"Greenwich has long believed that BB&T's client-focused business model, relationship-oriented culture, and drive to consistently execute are hallmarks that differentiate the bank from competitors," said Greenwich Associates consultant Don Raftery. "As you can see from the awards, the bank's clients feel similarly."
For its overall banking performance, BB&T received Excellence Awards in 20 of 20 national categories – more than any other financial institution – after interviews with 13,000 middle market companies and 17,000 U.S. small businesses. Of more than 750 banks evaluated, only 33 received Excellence Awards.
More information about BB&T's Greenwich Excellence Awards is available at www.BBT.com/greenwich.
At Dec. 31, 2009, Winston-Salem, N.C.-based BB&T Corporation (NYSE: BBT) had $165.8 billion in assets and operated more than 1,800 financial centers in 12 states and Washington, D.C. More information about the company is available at www.BBT.com.
SOURCE BB&T Corporation
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