BBLz™ - an Immersive, Multi-Sensory Beverage Experience - Launches its First Permanent Location at Hersheypark

Every BBLz beverage combines a soft drink from Pepsi-Cola's portfolio, such as Pepsi®, Diet Pepsi®, Mountain Dew® and Mist Twst®, with fun ingredients, including Hershey's confections, such as Reese's Pieces Candy and Twizzlers Pull 'n' Peel Watermelon Candy, to create unique, whimsical beverages.  Visitors can choose from seven innovative BBLz recipes, including:

WHIP SCREAM SUNDAE: Float away with this fizzy spin on a sundae, blending Pepsi, vanilla and cherry flavor, vanilla ice cream foam, Hershey's Syrup (chocolate and caramel), vanilla frosting, maraschino cherries and sprinkles.

ALL-DAY PBJ: America's favorite sandwich gets a sweet bubbly remix, combining Mist Twst grape flavor, sweet cream foam, Reese's Peanut Butter Cups, grape jelly, peanut butter and Reese's Pieces Candy.

LAFFING LIME: Spin your taste buds through pops of fruity flavors with a refreshing twist of Diet Mountain Dew® mixing lime and coconut flavor, lime popping candy, vanilla frosting, lemon gummy (candy) and cotton candy.

"All of us at Hersheypark amusement park are thrilled to bring BBLz – an exciting, multisensorial beverage experience – to our guests," said Kevin Stumpf, General Manager Attractions & Entertainment. "Our goal is to offer families ways to spend time together making happy, lasting memories they can't find anywhere else. A visit to our new BBLz location is sure to be one of those experiences." 

"We're thrilled to introduce BBLz to guests at Hersheypark this season and can't think of a more fitting venue to offer such a fun, immersive beverage experience," said Scott Finlow, Vice President of Innovation, PepsiCo Foodservice. "Elevating the experience that consumers have with our brands is something we consistently strive for, and we're confident that BBLz at Hersheypark will take that consumer experience to a never-been-seen-before level."

Located in Kissing Tower Hill at Hersheypark, the state-of-the-art two-story BBLz structure is 70'-high and defined by a distinctive tower.  The BBLz structure features an upper level social lounge which faces the new for 2017 Hershey Triple Tower™, the first choose- your- thrill drop tower in the United States, comprised of three drop towers of different heights: Hershey's Tower™, Reese's Tower™ and Hershey's Kisses Tower™. 

To learn more about the BBLz experience and Hersheypark Amusement Park, visit www.Hersheypark.com and connect with our branded social media channels: Hersheypark on Instagram, Facebook and Twitter plus Snapchat as Hersheyparksnap, and BBLz at Instagram @DiscoverBBLz. Enjoy behind-the-scenes updates, news on events and more on all things Hershey, Pa., at Stories.HersheyPA.com.

About Hersheypark
Hersheypark was founded in 1907 by chocolate magnate Milton S. Hershey as a picnic and pleasure grounds for the employees of his chocolate factory and the residents of the town of Hershey. Today the park has grown to 121-acres with more than 70 rides and attractions, including 13 exhilarating roller coasters. Included in the one-price admission of Hersheypark amusement park is The Boardwalk at Hersheypark waterpark, with 14 unique water attractions and 29 private rental cabanas; and ZooAmerica North American Wildlife Park, an 11-acre, walkthrough zoo that cares for more than 200 animals representing more than 60 species. In addition, the Park features live daily entertainment, retail shopping, family games and numerous food and beverage options. To stay current on all the happenings at Hersheypark, please connect with our branded social media channels – Hersheypark on Instagram, Facebook and Twitter plus Snapchat as Hersheyparksnap. For information about Hersheypark, visit http://www.hersheypark.com

About BBLz™
BBLz combines Pepsi-Cola soft drinks – such as Pepsi®, Diet Mountain Dew® and Mist Twst® - with unexpected flavor bases, custom-blended foams and sweet garnishes to create whimsical beverages.  While Bubble Makers craft each unique beverage in iconic globes, consumers are treated to an immersive and delicious beverage experience, surrounded by invigorating music, sweet aromas and bubbles floating.

Trademarks appearing in italics are owned or used by PepsiCo, Inc. or Hershey Entertainment & Resorts Company under license or with permission. All rights reserved.

Hershey Entertainment & Resorts is proud to help fulfill the dream of our founder, Milton S. Hershey, by providing value to Milton Hershey School, the largest home and school in the world, as it continues to provide opportunities for children in need.

SOURCE PepsiCo