BBK Worldwide Leads Sessions at Key September Events

BOSTON, Aug. 28, 2014 /PRNewswire/ -- Next month, executives from clinical trial marketing firm BBK Worldwide will lead sessions at three key industry events beginning with Patient-Centered Clinical Trials 2014, to be held at the Hyatt Regency Hotel in Boston, September 4-5. Patient recruitment experts Bonnie A. Brescia, Matthew Stumm, and Aaron Fleishman will share insights on the benefits of employing an effective patient engagement strategy, and how a variety of tactics – from media to mobile apps – can be used to drive study participation and overall trial success.

Event and session details are as follows:

Patient-Centered Clinical Trials 2014
September 4-5, 2014, Boston
Panelist: Bonnie A. Brescia, Founding Principal
Session: "The Multi-Stakeholder World of Clinical – Lost in Execution?"
Date/Time: Thursday, September 4, 9:15 a.m. ET

CenterWatch's 2nd Annual Forum on Optimizing Clinical Research Performance
September 15-16, 2014, Boston
Speaker: Bonnie A. Brescia, Founding Principal
Session: "Engaging Patients via Data Sharing"
Date/Time: Monday, September 15, 10:45 – 11:30 a.m. ET

Speaker: Matthew Stumm, Principal, Creative and Media Strategy
Session: "The Art of Innovation in a Regulatory Environment"
Date/Time: Monday, September 15, 11:30 – 12:15 p.m. ET

World Congress Summit on Patient Centricity and Advocacy
September 29-30, Alexandria, VA
Speaker: Aaron Fleishman, Patient Advocacy and Social Strategies
Session: "Making Social Media Part of the Mix – Bringing the Traditional Relationships to the Digital Forum"
Date/Time: Tuesday, September 30, 10:45 a.m. ET

About BBK Worldwide
With more than three decades of experience across a wide variety of therapies and medicines, BBK Worldwide is the global leader in patient recruitment for the clinical trial industry. BBK's latest innovation is the introduction of adaptive recruitment – a new specialty in clinical trial marketing proven to protect global enrollment integrity, specifically within a changing or threatened landscape. BBK is a privately held, women- owned business, headquartered in Needham, Mass. For more information, visit: www.bbkworldwide.com.

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SOURCE BBK Worldwide