BBDO Tops The WARC 100 As The Most Effective And Strategic Agency Network In The World For The Fifth Year In A Row

NEW YORK, Feb. 26, 2018 /PRNewswire/ -- For the fifth year in a row, BBDO has been ranked the most effective and strategic agency network in the world in the WARC 100. The annual WARC 100 tracks the rankings of campaigns based on their performance in more than 70 effectiveness and strategy competitions over the past year. Its focus is business impact.

BBDO created the #1 most effective and strategic campaign in the world, "Dads #ShareTheLoad" for Ariel by BBDO India. Nineteen of the top 100 campaigns were created by 12 BBDO agencies for 17 brands.

The top-four individually ranked agencies in the world were Clemenger BBDO Melbourne in Australia (#1), Colenso BBDO in New Zealand (#2), BBDO New York in the USA (#3) and BBDO India (#4). Six other BBDO agencies from every geography finished in the top 40.

"Smarter thinking unleashes the power of creativity to make greater impact. That's why winning the WARC 100 is so meaningful," said Andrew Robertson, President and CEO, BBDO Worldwide. 

Topping the WARC 100 completes a global trifecta for BBDO. Earlier this month, BBDO was ranked both the most creative agency network in the world and the most awarded network across all marketing communications in the Gunn Report and The Drum Big Won, respectively – two independent industry rankings. BBDO was also named Advertising Network of the Year by Campaign magazine in December. 

Further details regarding the WARC 100 rankings can be found at the WARC 100 website: www.warc.com/gunnreport.

BBDO Worldwide is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

SOURCE BBDO Worldwide

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