BBDO Produces More Of The World's Smartest Work

Tops the Warc 100 ranking of the world's smartest campaigns

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Jul 10, 2014, 12:15 ET

LONDON, July 10, 2014 /PRNewswire/ -- Warc, the global provider of ideas and evidence to marketing people (www.warc.com), has launched the Warc 100, an annual ranking of the world's best marketing campaigns as based on performance in effectiveness and strategy competitions. BBDO Worldwide had the most campaigns on the top 100 list of any global agency network.

In all, 15 campaigns created by BBDO agencies around the world were ranked among the top 100, including the #3 campaign, "It's more fun in the Philippines" from BBDO Guerrero. Campaigns covered 15 global, regional and local clients and were created by 12 BBDO and Proximity agencies from every geographic region: Almap BBDO, Brazil; AMV BBDO, London; BBDO Belgium; BBDO China; BBDO Guerrero, Philippines; BBDO New York; BBDO San Francisco; Clemenger BBDO, Australia; Colenso BBDO, New Zealand; Proximity Beijing; Proximity New Zealand; and Sancho BBDO, Colombia.

"The Warc 100 ranks the best of the best," said Louise Ainsworth, CEO of Warc. "Its purpose is to help brands and agencies keep up to date with strategies that have a commercial impact, and to benchmark their own performance against their peers."

The Warc 100 has been developed to reflect the growing importance of strategic thinking and measurement rigor in marketing. It will showcase the best work from around the world and will help raise awareness of the leading cases. This year's rankings were based on more than 1,700 winners in 75 different competitions. Points were assigned based on the awards won (e.g., Gold, Silver, Bronze), then weighted based on the competition's rigor and prestige within the global industry.

"The best work works best for our clients, and the best work is smart, driven by keen insights and fantastic creative execution" said Andrew Robertson, President and CEO, BBDO Worldwide. "It's that simple, and that hard. We want to be the most creative and effective agency in the world because that's what drives business results."

BBDO's performance in the Warc 100 follows the news last month that the agency has also been named the most effective agency network in the world in the 2014 Effie Effectiveness Index. Earlier in the year, BBDO was also the best-performing network in the inaugural Warc Prize for Social Strategy, which recognized the best examples of strategy that drive conversation, sharing, participation or advocacy.

To view the top 100 list of the smartest marketing campaigns in the world, click here:

http://www.warc.com/warc100/topcampaigns2014.100

ABOUT BBDO
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. For eight years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO was also ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was named the world's most Effective Agency Network in the inaugural Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

ABOUT WARC
Warc.com is an online resource with everything marketing and advertising executives need to know to improve the effectiveness of their advertising and media investment.

Warc's clients include the world's largest advertising and media agencies, research companies, universities and advertisers. Warc connects clients to proven approaches so they can improve advertising ROI and grow their businesses.

In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA. Warc hosts three annual case study competitions: Warc Prize for Innovation, Warc Prize for Social Strategy and Warc Prize for Asian Strategy.

Founded in 1985, Warc is privately owned and has offices in the UK, U.S. and Singapore. Learn more and request a trial at www.warc.com. Warc: When you know, you grow.

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SOURCE BBDO Worldwide