BBDO Is The Most Effective Agency Network In The World

Tops Effie Effectiveness Index for Second Year in a Row

Sancho BBDO in Colombia is the Top Ranked Individual Agency for Second Year in a Row

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Apr 08, 2015, 07:00 ET

NEW YORK, April 8, 2015 /PRNewswire/ -- For the second year in a row, Effie Worldwide has named BBDO Worldwide the most effective agency network in the world – based on the results of its 2015 Effie Effectiveness Index. The Index results are driven by performance in more than 40 global, regional and national Effie programs around the world. This is the network's third win in the five years since the Index was established in 2011.

Sancho BBDO in Colombia was the world's most effective individual agency – also for the second year in a row, and the third time in five years.

Neal Davies, President and CEO of Effie Worldwide, said, "The Effie Effectiveness Index reveals which companies are the most successful at creating ideas that deliver measurable results. Companies that hold the top slot or climb to another level in the Global Effie Index show the worldwide business community how to create ideas that work. BBDO should be very proud of their achievements."

Earlier this year, BBDO was named the most creative agency network in the world in both The Gunn Report (which ranks performance across all of the most important industry creative award competitions) and across all marketing communications in the Directory Big Won.

"The best work works best for our clients. And we want to do more of it than any of our competitors, year in, year out, all across the globe," said Andrew Robertson, President and CEO, BBDO Worldwide. "That's why we are all so proud of this recognition, and why I am so grateful to our people and clients around the world."

In addition to ranking the top agency networks and offices, the Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies. For more information, go to http://www.effieindex.com.

ABOUT BBDO

BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. For nine years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has also been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.

BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

ABOUT EFFIE WORLDWIDE

Effie Worldwide is a 501 (c)(3) nonprofit organization that stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news. The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.

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SOURCE BBDO Worldwide