BBDO Is The Most Effective Agency Network In The World

Tops 2014 Effie Effectiveness Index for Second Time in Four Years

Sancho BBDO in Colombia is the Top Ranked Individual Agency

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Jun 20, 2014, 09:15 ET

NEW YORK, June 20, 2014 /PRNewswire/ -- Effie Worldwide named BBDO, a division of Omnicom Group Inc. (NYSE: OMC), the most effective agency network in the world according to results of its 2014 Effie Effectiveness Index. Now in its fourth year, the Index reveals which companies are the most successful at creating ideas that deliver results as determined by their performance in more than 40 global, regional and national Effie programs around the world. This marks the second time in the four-year history of the Index that BBDO has been ranked #1. In 2011, BBDO was the winner of the inaugural Effie Effectiveness Index.

BBDO was the top-ranked network by a margin of nearly 250 points above its nearest competitor. In addition to being ranked #1 in the world, BBDO was also the most effective agency network in the Asia-Pacific, Europe and Latin American regions.

BBDO also had the most effective individual agency in the world: Sancho BBDO in Colombia. Last year's agency runner up more than doubled its performance in 2014 to win the coveted title of most effective individual agency office.

Neal Davies, President and CEO of Effie Worldwide, said, "Companies that hold the top slot or climb to another level in the Global Effie Index show the worldwide business community how to create ideas that work. Since the Effie Effectiveness Index was launched four years ago, the bar has been raised year after year for companies that are delivering the most effective marketing communication strategies, ideas and results."

Earlier this year, BBDO was named the most creative agency network in the world in The Gunn Report, which ranks an agency's performance across all of the most important industry award competitions. This means that BBDO was named both the most creative and most effective agency network in the world as determined by two independent rankings.

"Our goal is to be the most creative and effective agency in the world because great work works great for our clients," said Andrew Robertson, President and CEO, BBDO Worldwide. "Topping both The Gunn Report and Effie Effectiveness Index is proof of this relationship."

In addition to ranking the top agency networks and offices, the Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies. For more information, go to http://effieindex.com/rankings/index.cfm?rg=7.

ABOUT BBDO

BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. For eight years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO was also ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was named the world's most Effective Agency Network in the inaugural Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.

ABOUT EFFIE WORLDWIDE

Effie Worldwide is a 501 (c)(3) nonprofit organization championing the practice and practitioners of marketing effectiveness. Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. Effie initiatives include the Effie Effectiveness Index, ranking the most effective companies and brands globally and the Effie Case Database. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news.

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