BBB National Programs Announces 85 Distinguished Panel Pool Members for National Advertising Review Board and New Vice Chair

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Jan 11, 2022, 09:00 ET

MCLEAN, Va., Jan. 11, 2022 /PRNewswire/ -- BBB National Programs today announced the 85 panel pool members of the 2022 National Advertising Review Board. The appellate body for the U.S. advertising industry's system of self-regulation also announced its 2022 vice chair, Heather Hippsley, who retired in 2020 as Deputy General Counsel of the Federal Trade Commission (FTC) where, among many senior roles over 35 years, she served as Assistant Director of the Division of Advertising Practices.

The National Advertising Review Board panel pool members, selected for their stature and experience in their fields, provide independent peer review to ensure truthfulness and accuracy in national advertising and help promote voluntary compliance with its decisions. The role of the vice chair is to support the National Advertising Review Board chair, legal advisor to appeals panels, and in the event of the chair's absence, execute that advisory responsibility on the chair's behalf.

Ken Plevan, who returns for his fourth year as chair of the National Advertising Review Board, said: "As NARB begins its sixth decade, the work that we do to promote and maintain truth-in-advertising is more important than ever. I look forward to serving once again with our talented panel pool members, and to welcoming Heather Hippsley as our vice chair."

Founded in 1971, the National Advertising Review Board provides appellate review of decisions of BBB National Programs' National Advertising Division and Children's Advertising Review Unit. These programs are three of more than a dozen self-regulatory, accountability, and dispute regulation programs of the independent non-profit organization, BBB National Programs. In more than 90% of case decisions, companies voluntarily comply with the case recommendations. In cases of lack of good-faith efforts to modify or discontinue advertising as a result of a decision, cases are referred to the appropriate regulatory agency.

For 2022, panel pool members include 85 distinguished leaders from three different categories:

National Advertisers
Advertising Agencies
Public Members (academics and other members of the public sector)

A National Advertising Review Board appellate panel generally consists of five members from the pool, with three national advertising representatives, one agency representative, and one public sector representative on each panel.

Nominations for National Advertising Review Board panel pool members are made by the Association of National Advertisers, American Association of Advertising Agencies, American Advertising Federation, and BBB National Programs. The initial term is two years, and each member is eligible to be re-appointed for two additional two-year terms. This year 20 new members join 65 individuals returning to their distinguished roles.

"Our 2022 National Advertising Review Board panel pool members bring incredible diversity and depth of experience to their role of helping to resolve truth-in-advertising disputes and enhance consumer trust," said Eric D. Reicin, President and CEO, BBB National Programs. "I am honored to welcome our new panel pool members and thank them for the work they will do this year to ensure the success of independent advertising industry self-regulation."

Following is the list of BBB National Programs' National Advertising Review Board panel pool members for 2022.

New Panel Pool Members

Public Members

Nancy J. Gray, Clinical Assistant Professor, W. P. Carey School of Business, Arizona State University
Dr. Glynnis M. Johnson, Assistant Professor-Marketing, Morehouse College
Daniel John Petek, Education Board of Directors, AAF, Advertising Instructor, Washington State University

Agency Members

Brad Bennett, Chief Firestarter, Wildfire
Allen Bosworth, President, EP+Co
Brandon Cooke, Global Partner, Global Chief Marketing & Reputation Officer, FCB
Stephanie Crockett, President & COO, Mower
Fay Ferguson, Co-Owner & Co-CEO, Burrell Communications
Jeff Larson, President/COO, Mediassociates
Victor Lee, President, Advantage Unified Commerce, Advantage Solutions
Bob Morrison, CEO, Morrison Agency
Ingrid Otero-Smart, President, Casanova
Duff Stewart, CEO, GSD&M
Aaron Walton, CEO, Walton Isaacson

Advertising Members

Nicole Apple, Director of Global Agency Management + Operations, Kimberly-Clark Corporation
Denis Budniewski, Director, Agency Strategy and Partner Relations, Verizon
Alia Kemet, Vice President, Creative & Digital, McCormick & Company, Inc.
Gary P. Osifchin, CMO and GM, U.S. Hygiene, Reckitt Benckiser
Simona Rabsatt Butler, Sr. Director Global Strategic Sourcing, Marketing, Visa
Amy Spiridakis, Vice President, Marketing, Target Corporation

Returning Public Members

Jenny Buschhorn
Assistant Professor of Practice, Advertising Program Head, Texas State University
Margaret (Meg) C. Campbell
Professor of Marketing, Anderson Presidential Chair in Business Administration, School of Business, University of California, Riverside
Debra (Debbie) M. Desrochers, B.S., M.B.A., Ph.D.
Senior Lecturer, Management, Director of Studies MRes in Management, Marketing, Business & Society, Centre for Business, Organisations and Society (CBOS), University of Bath
Allen Garcie
Associate Professor of Digital Arts, Sybil T. & J. Frederick Patten, Endowed Professor, Director, LaPIXEL Digital Arts & Media Academy, Designer/Facilitator, IdeaSpace, Louisiana State University Shreveport
Steven Hall
Senior Lecturer, Charles H. Sandage Department of Advertising, College of Media, University of Illinois
Timothy Hendrick
Associate Professor, Advertising, School of Journalism & Mass Communication, San Jose State University
Alice Kendrick
Professor of Advertising, Southern Methodist University
Peg Murphy
Associate Professor, Communication Dept., AAF AdClub Advisor, Columbia College Chicago
Joel M. Nichols, M.B.A.
Assistant Professor, Department of Journalism and Strategic Media, The University of Memphis
Larry Powell
Professor, Advisor for Lindsey + Asp, Advertising & Public Relations, Gaylord College, University of Oklahoma
Jan LeBlanc Wicks
Professor & Vice Chair, School of Journalism and Strategic Media, University of Arkansas

Returning Agency Members

Wendy Aldrich
EVP, Managing Partner
Universal McCann
Michael Bassik
Founder & CEO, Axel Solutions, LLC
Laura Jean Bracken
President/COO, Palisades
Dean Broadhead
CEO, broadhead.
Tracy Broderick
President, Karsh Hagan
Jeffrey Buntin, Jr.
President & CEO, The Buntin Group
Faruk Capan
CEO, Intouch Group
Brad Casper
Chief Executive Officer and Co-Founder, Heart and Soul Marketing
Jason Chebib
Head of Strategy, 180NY
Steve Erich
Co-Founder, President and Chief Strategy Officer, Erich & Kallman
Marina Filippelli
CEO, Orci
Dan Fromm
President/COO, Barkley US
Cary Hatch
CEO & Brand Advocate, MDB Communications
Benjamin Jankowski
Founder/CEO, Modern Media Solutions
Patrick Kiss
President, BSSP
Luis Miguel Messianu
Founder, Creative Chairman & CEO, Alma
Krista Nicholson
President, Motive
Tom Stein
Chairman and Chief Client Officer, Stein IAS
Meredith Vaughan
CEO, Vladimir Jones

Returning Advertising Members

Ron Amram
Senior Director, Global Media, Mars, Inc.
Homi Battiwalla
Senior Marketing Director – Global Marketing Excellence, PepsiCo Global
Maya Battle
Associate Director, Audience Development & Category Specialist, Random House Group, Penguin Random House
Adam Benaroya
Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health
Dave Berlin
President, Marketing Links, LLC
Scott Bishoff
Head of Brand and Reputation Media, YouTube
Katrina Bott
Senior Director, Global Strategic Sourcing, Capri Holdings Limited
Ivy Brown
VP, Head of Global Brand Marketing, DXC Technology
Stuart Burkhoff
Senior Director, Media Strategy and Planning, Altice USA
Amy Bytell
Senior Marketing Manager, Performance Media, Cox Automotive
Charles Chappell
Head of Global Media and Agency Excellence, The Hershey Company
Michael Cruz
Director/Head of Marketing, Tin Building, Creative Culinary Management Company
Ryan Dillon-Curran
Senior Director, Global Brand Marketing, Peloton
David Dobbins
Media Consultant, Pro Unlimited, Inc.
Olivier Fleurot, Ph.D.
Global Vice-President, Research, Development & Innovation, S. C. Johnson & Son, Inc.
John Fredette
Head of Brand and Marketing, Corporate Affairs, Con Edison
Katherine Freeley
Global Media Head, Procurement, Novartis
Jennifer Gardner
Vice President – Media Platforms, Verizon
Linda Gharib
Director, Marketing Communications & Media - Legal & Regulatory U.S., Wolters Kluwer
Daniel Glantz
Former Global Head of Sponsorship and Strategic Partnerships, AIG
Jodi Harris
Global Vice President, Marketing Culture and Capabilities, Ab-InBev/Anheuser-Busch
Lee Hsieh
Senior Manager, CRM & Digital Experience, Johnson & Johnson
Valerie Light
Former Manager, Broadcast Production, Verizon Communications
Jim Low
President, Rip Van
Ian McDonald
Global Category Manager, Marketing Procurement, Edgewell Personal Care Brands
Renee Milliaressis
Chief Media Officer, Colgate-Palmolive
Jason Morros
Vice President, Head of Integrated Marketing, Edison Properties
Justin Parnell
Senior Director, OREO, Mondelez International, Inc.
Glenn Roginski
Director, Media Lab, Pfizer
David Ronk
Executive Director of Media & Channel Strategy, JPMorgan Chase & Co.
Cassidy Sehgal
Data Protection Officer, Vice President and Associate General Counsel, L'Oréal USA
Erin Silver
Director, Social Media and Growth Marketing, Exclusive Resorts
Manos Spanos
President | Consumer Division, L-Nutra Inc.
Kwan Yim
Director, Head of Global Agency Management, Citi
Doug Zarkin
Vice President, Chief Marketing Officer, Pearle Vision

Learn more about the National Advertising Review Board here.

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.

SOURCE BBB National Programs