Bazooka Candy Brands Introduces Award Winning, Innovative New Gum Experience With Customizable, Flavor- Bursting Juicy Drop™ Gum
Latest innovation from Bazooka Candy Brands lets consumers continually boost and extend the flavor of their gum
NEW YORK, March 13, 2017 /PRNewswire/ -- Bazooka Candy Brands, a division of The Topps Company, Inc., launches Juicy Drop™ Gum, a one-of-a-kind gum that lets consumers boost and extend the flavor of their gum. Eighty-three percent of consumers are looking for gum with long lasting flavor* and now with Juicy Drop Gum they can determine their gum's flavor intensity and then extend their flavor by choosing the amount of sour gel they apply to each piece. The latest product from the popular Juicy Drop® brand, Juicy Drop Gum brings fun and enjoyment with a squeeze that increases the flavor of the gum.
"Juicy Drop Gum will shake up the gum category by capitalizing on consumer desire for longer lasting flavor, allowing consumers to create their very own delicious gum and gel combination that extends flavor and brings fun to every bite," said Rebecca Sotsky, Juicy Drop Brand Manager. "Juicy Drop is the only brand that lets consumers control the combination of sweet and sour tastes for a mind-blowing flavor experience."
The state of the art, patent-pending packaging is unique in that it comes with a built-in gel flavor booster along with eight pieces of sweet bubble gum. Boost your flavor by adding sour gel to the "drop zone", a runway down the gum's center, and then recharge by adding more gel while chewing. Juicy Drop Gum is available in four delicious flavors: Knock-Out PunchTM, Blue Rebel®, Apple Attack® and Watermelon BlastTM. Winner of the 2016 ECRM Buyer's Choice Award for Best New Novelty Product, Juicy Drop Gum is available at checkout at top retailers nationwide, including Walmart, Kroger and 7-11.
About Bazooka Candy Brands:
Bazooka Candy Brands is a division of The Topps Company, Inc. and produces such iconic, high-quality candy products as Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop® Pop and of course, Bazooka® bubble gum. For additional information, visit www.candymania.com.
*Source: 2016 Gum Attitude & Usage Study, March 2016
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For More Information or Interviews:
Jessica Sciacchitano
[email protected]
212.878.5027
Kelly Susco
[email protected]
310.967.3403
SOURCE Topps
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