Bazooka Candy Brands Continues Strong Innovation With The Launch Of New Mouth-Tingling, Baby Bottle Pop Lollipop with Popping Powder

NEW YORK, Oct. 9, 2017 /PRNewswire/ -- Bazooka Candy Brands, a division of The Topps Company, Inc., announced the launch of Baby Bottle Pop^® Lollipop with Popping Powder, the latest innovation from the iconic Baby Bottle Pop^® brand. Baby Bottle Pop^® continues to experience strong growth, year over year. Baby Bottle Pop fans can now experience their favorite silly candy in a new form by dipping the bottle-shaped lollipop into intense popping powder for a mouth-tingling, crackling treat.  

"We are so excited to launch Baby Bottle Pop Lollipop with Popping Powder," said Nicole Rivera, Director of Marketing & Innovation for Bazooka Candy Brands. "This is the latest product from Baby Bottle Pop which gives consumers more of what they have grown to love about the brand over the years. Baby Bottle Pop Lollipop with Popping Powder combines the playful, silly spirit of the brand with a new explosive experience – which is sure to be a fan favorite."

Baby Bottle Pop Lollipop with Popping Powder share-packs include four individually wrapped pouches in three mouth-watering flavors of lollipops and popping powder mix: Blue Raspberry, Strawberry and Watermelon. Baby Bottle Pop Lollipop with Popping Powder is now available at Walmart and will roll out nationwide to retailers beginning January 2018.

Already receiving positive feedback, the new confectionary treat won the ECRM Buyers Choice Award, which is voted on by a panel of buyers for "Best Novelty Candy 2017" and is supported by a national integrated marketing campaign including a television spot. The commercial visits the Baby Bottle Pop Silly Lab for a look into how the intense flavors and incredible popping powder come together to create maximum levels of silliness.

About Bazooka Candy Brands
Bazooka Candy Brands is a division of The Topps Company, Inc. and produces such iconic, high-quality candy products as Ring Pop^®, Push Pop^®, Baby Bottle Pop^®, Juicy Drop^® Pop and of course, Bazooka^® Bubble Gum. For additional information, visit www.candymania.com.

Facebook  @BabyBottlePop
Instagram  @BabyBottlePopCandy

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Jessica Sciacchitano
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Melissa Howard
[email protected] //212.878.5079

SOURCE Bazooka Candy Brands