BAZI Experiences Digital Advertising Success with OpenX Market
BAZI Accepted into DTC FAST System
DENVER, July 29, 2011 /PRNewswire/ -- BAZI International, Inc. (OTCBB: BAZI) announced today that the Company has achieved online marketing success through a unique campaign utilizing the powerful real-time exchange provided by OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology. The campaign planned by Recrue Media was designed to maximize BAZI's brand exposure as their natural energy shot hit retail shelves and demonstrated tremendous success, achieving a 450% increase in sales on DrinkBazi.com.
OpenX Market – a leading real-time bidding-enabled exchange - gave BAZI access to thousands of high-quality websites with the ability to reach their relevant target audience. To find these distinct audiences, Recrue teamed with OpenX and developed the specific plan. The campaign achieved exceptional results in addition to internet sales, including a 400% increase in searches for the BAZI name and a 100% lift in traffic to the DrinkBAZI.com website.
The campaign continues to quickly build traffic to www.DrinkBAZI.com, increasing site conversion rates and growing brand awareness. Steve Bogue, Principal at Recrue Media, said, "OpenX Market provides unique versatility in creating much better media plans through new levels of transparency and targeting precision. This allows us to employ real-time experimentation to improve BAZI's customer engagement and branding initiatives."
BAZI's work with OpenX also demonstrates how advertisers can effectively use OpenX's breakthrough technology to compete on an even playing field with brands of all sizes. Jason Fairchild, Chief Revenue Officer, OpenX, said, "The precision of the real-time bidding technology in OpenX Market enables brands such as BAZI to achieve smarter audience targeting and spend marketing dollars more efficiently. The campaign enabled the brand to target specific audiences by accessing key inventory on sites in OpenX Market which include mapmyfitness.com, webMD and Huffington Post."
"We are thrilled with how rapidly OpenX was able to provide BAZI with the visibility we need, while staying targeted and affordable," stated Scott Salik, BAZI's VP of Media. "Access to the open marketplace has allowed us to appear on sites we normally could not reach, enabling us to maximize the exposure of the BAZI name."
Debbie Wildrick, BAZI CEO, also announced today that the Company had applied and has been notified of acceptance into DTC's FAST automated stock transfer system. "This allows for the electronic transfer of shares between brokers and our transfer agent, which we believe that in addition to participating in OpenX Market continues to provide additional value to our shareholders."
ABOUT BAZI®
BAZI International, Inc. is a provider of healthy energy shots designed to help enhance physical health and overall performance. BAZI® is a concentrated energy shot with eight super fruits, including jujube, acai, mangosteen, goji, pomegranate, blueberry, raspberry and seabuckthorn, plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily in a convenient, great tasting 2 ounce shot. BAZI's commitment to quality, science and research has earned the company a loyal following of world-class athletes and an elite list of endorsers, including Olympic athletes. For more information about BAZI®, please visit www.DrinkBAZI.com.
About Recrue Media
Recrue Media is a digital media company specializing in the application of ad technologies in order to build advertiser brands and support marketing goals. By blending unique digital programs with traditional media sources, Recrue implements audience feedback loops in order to tightly manage and measure messaging and media strategy. With the background of the founders in broadcast, print and direct marketing, Recrue Media strategies incorporate an integrated use of various audience channels in order to drive highly successful programs. For more information please visit www.recruemedia.com.
Forward-Looking Statement:
Statements in this release that are forward looking involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this news release. Such factors may include, but are not limited to: the ability to of the Company to continue as a going concern given its deteriorating cash position; the Company's need to raise additional capital, and whether that capital is available on acceptable terms, if at all; and the Company's ability to achieve positive cash flow given the Company's existing and anticipated operating and other costs, and current sales trends. Many of these risks and uncertainties are beyond The Company's control. Reference is made to the discussion of risk factors detailed in The Company's filings with the Securities and Exchange Commission, including its reports on Form 10-K and 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.
Contact
DC Consulting, LLC
407-792-3332
[email protected]
SOURCE BAZI International, Inc.
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