Bayer Named One of America's Most Reputable Companies by Reputation Institute
Bayer gets high marks in new report for innovation, governance and citizenship.
WHIPPANY, N.J., May 14, 2015 /PRNewswire/ -- Bayer has been named among the most reputable companies in the United States, according to the annual US RepTrak® 100 list released today by Reputation Institute and published in Forbes. The US RepTrak® rankings measure the public's perception of companies based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products/services.
Reputation Institute's RepTrak® model is the gold standard for reputation measurement, providing a one-of-a-kind measurement of how the public views the world's best-known companies. The RepTrak® database is normative, examining 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 7,000 companies. The 2015 US RepTrak® 100 examines perceptions of companies by the US general public based on over 70,000 interviews.
Bayer, being featured in the report for the first time, placed 68th on the 2015 list of America's 100 most reputable companies, and was one of only four pharmaceutical companies to make the list. The report is compiled annually by Reputation Institute, the world's foremost research and advisory firm focused solely on corporate reputations.
"Being named one of America's 100 most reputable companies is a tremendous honor and a testament to the great work our employees do each day to make Bayer's mission of 'Science For A Better Life' a reality," said Philip Blake, US President of Bayer Corporation. "I am particularly proud that this ranking highlights our commitments to governance and citizenship just as much as our commitment to innovation.
"The top U.S. companies proactively manage their reputations by investing as much in corporate dimensions like governance, citizenship and workplace as they do in their products and services," says Brad Hecht, Chief Research Officer at Reputation Institute.
"Companies with strong reputations are 15 times more likely to attract better talent and they reap significant financial benefits, too. The most reputable companies see a stock performance that is 2 times better than the overall market and they benefit from a 6.5% increase in recommendations every time they improve their RepTrak® score by 5 points."
The complete ranking of the US RepTrak 100 companies can be found at http://www.reputationinstitute.com/research/RepTrak-in-Country/US-RepTrak-100
About Bayer Corporation
Bayer Corporation is a subsidiary of Bayer AG, a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. As an innovation company, Bayer sets trends in research-intensive areas. Bayer's products and services are designed to benefit people and improve their quality of life. At the same time, Bayer aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and and to its social and ethical responsibilities as a corporate citizen. In fiscal 2014, Bayer employed 118,900 people at year-end and had sales of EUR42.2 billion. In North America, Bayer had 2014 net sales of EUR10,248 million (USD13,630 million) and employed 16,300 people at year-end. For more information, go to www.bayer.us.
Social Media Channels:
Facebook: facebook.com/Bayer
Twitter: twitter.com/BayerUS
YouTube: youtube.com/BayerChannel
#ScienceForABetterLife
Bayer® and the Bayer Cross® are registered trademarks of Bayer.
About Reputation Institute
Reputation Institute (RI) is the world's leading research-based consulting and advisory firm for reputation. RI enables many of the world's leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI's most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions -- best known via the Global RepTrak® 100, the world's largest and most comprehensive study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations within a given geography.
Learn more at: http://www.reputationinstitute.com/
Forward-Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports, which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
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SOURCE Bayer Corporation
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