Bayer CropScience Introduces Credenz Soybean Seed

The company's first soybean seed brand integrates smart genetics, traits and varieties to maximize yield performance

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Jun 19, 2014, 09:00 ET

RESEARCH TRIANGLE PARK, N.C., June 19, 2014 /PRNewswire/ -- Offering growers a new level of choice and performance, Bayer CropScience today announced the introduction of Credenz^™, the company's first global soybean seed brand, commercially available in U.S. markets this month.

New creative to be featured in national advertising campaign promoting Credenz, Bayer CropScience's new soybean seed brand. (PRNewsFoto/Bayer CropScience)

Delivering a wide range of varieties and traits, Credenz builds on Bayer CropScience's substantial technology platform, integrating smart genetics, traits and varieties to maximize yield performance. The new brand will be available to growers in the South (Arkansas, Louisiana, Tennessee, Mississippi, North Carolina) and Midwest (Southern Iowa, Illinois, Missouri) this month as they start looking ahead to their 2015 growing season.

Credenz offers soybean growers:

A wide range of varieties and traits including LibertyLink, as well as glyphosate-tolerant traits, in 27 high-performing varieties developed for Maturity Groups 2-7.
A customized, flexible platform developed to meet a range of individual production preferences, including location, soil type, disease resistance and weed management features.
Versatile disease tolerance to stem canker, frogeye and sudden death syndrome to protect plants and help them thrive and deliver competitive yield performance.
Advancements in pest management, like multiple herbicide traits and nematode control.

"The Credenz launch brings much-needed innovation to the U.S. soybean market, where production is expected to increase over the next five years," said Diego Angelo, director, US soybean operations, Bayer CropScience. "In this rapidly evolving market, it is more important than ever to ensure growers have access to beans with unique traits tailored to address individual production needs. To meet these needs, we have invested in Credenz breeding stations in the U.S. and around the world to provide timely, custom-made solutions to meet the region-specific challenges faced by U.S. growers."

HBK Seed, a brand from Hornbeck Seed Company which Bayer CropScience acquired in 2011, will now carry the Credenz brand name.

Joe Mencer, a soybean grower based in Lake Village, Ark., said, "Our experience this year with the Bayer CropScience system was tremendous. We had some of the highest yielding soybeans we've ever had. A number of our fields averaged more than 80 bushels an acre; we even had some that averaged in the mid-90s."

Smart genetics and traits help soybeans grow stronger and heartier under a wide variety of growing conditions. Each Credenz seed is backed by some of the most innovative technologies in the crop protection industry today, including Bayer CropScience seed treatments and coatings, high-performance crop protection products, and an expertise grounded in science and commitment to customers.

Bayer CropScience will expand the Credenz platform over the coming years by introducing multiple new trait technologies, working collaboratively with industry partners to deliver increasingly innovative tools for soybean growers.

"Soybeans represent a strategic crop for Bayer CropScience and our focus on building a fully integrated soybean portfolio of offerings will allow us to provide growers with complete solutions of seed, seed treatment, traits and crop protection solutions," said Allen Gent, U.S. soybean product manager, Bayer CropScience. Bayer CropScience's seed treatments range from the market-leading Poncho^®/VOTiVO^® to its highly anticipated newest addition – ILeVO^®. When registered by the U.S. Environmental Protection Agency (EPA), ILeVO will be the first product to provide breakthrough protection for soybean seedlings against the fungus that causes Sudden Death Syndrome (SDS).

Credenz will be available for the 2015 growing season in the United States. Bayer CropScience anticipates availability in most US markets beginning in 2015 for the 2016 growing season.

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Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us.

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About Bayer CropScience

Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,383 million (2012) and is one of the world's leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 20,800 (Dec 31, 2012) and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

USA-BCS-2014-0137

Find more information at www.bayercropscience.us.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

© 2014 Bayer CropScience LP, 2 TW Alexander Drive, Research Triangle Park, NC 27709 Always read and follow label instructions. Bayer (reg'd), the Bayer Cross (reg'd), Credenz, Poncho, Votivo and ILeVO are trademarks of Bayer. Credenz is not registered and not available for sale. This press release is provided for informational purposes only and is not intended to promote the sale of these products. Any sale of these products after registration is obtained shall be solely on the basis of the EPA approved product label(s), and any claims regarding product safety and efficacy shall be addressed solely by the label(s). For additional product information, call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.BayerCropScience.us.

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SOURCE Bayer CropScience