Bayard Advertising Appoints Bill Davidson as President of its Logistics Division

NEW YORK, March 14, 2012 /PRNewswire/ -- Bayard Advertising Agency, Inc., an integrated branding and communications agency serving B2E, B2B and B2C clients in a broad array of industries, recently announced that it has promoted Bill Davidson to president of its logistics division. Bill, who has been with Bayard for more than 11 years, has done a tremendous job establishing viable relationships with some of the biggest and most influential logistic/transportation companies in the nation. Davidson and his team have provided our clients with high quality work and proven results to help lower cost-per-hires, while creating impact from a candidate sourcing perspective.

"We are pleased to announce Bill's promotion as it better reflects our strengths and abilities as an agency. Due to Bill's foresight and expertise in this vertical, we are poised for greater growth and the prospect of creating stronger relationships with more transportation and logistics clients in the future," says Louis Naviasky, Chief Operating Officer at Bayard Advertising Agency, Inc. "We have used a combination of our latest technology, strong resources and candidate sourcing expertise to deliver increased ROIs across a variety of disciplines for these clients." Naviasky adds that because of its growth in multiple verticals, Bayard has utilized best practices from its expertise in traditional job recruitment advertising, employer branding, and marketing and applied it with great results to the logistics/transportation division.

Davidson has more than 18 years of experience in advertising and as a consultant in both the recruitment and investment banking worlds. Bill founded Bayard's logistics/transportation division more than eight years ago, by managing and developing driver recruitment and student recruitment strategies and by creating successful retention programs for his clients.

"I am very excited and honored to have been promoted president of Bayard's logistics division. Over the past few years, we have gained a phenomenal reputation in the logistics/transportation industry for the recruitment and marketing successes we have achieved on behalf of our clients," says Davidson. "By creating strong employer brands and strategically positioned, compelling campaigns, we have single-handedly raised the bar intellectually and strategically across the industry, while delivering results for our clients."

About Bayard Advertising

Bayard Advertising is an integrated branding and communications agency that serves B2E, B2B and B2C clients in a broad array of industries. Bayard's online and offline solutions drive results for: educational enrollment; web engagement; real estate, public and private sector recruitment for healthcare, transportation, pharmaceutical and many other verticals. For more information about Bayard Advertising, please visit www.bayardad.com.

Louis Naviasky, Chief Operating Officer
Bayard Advertising Agency, Inc.
Email: [email protected]

T 212 228 9400
F 212 358 8339

SOURCE Bayard Advertising Agency, Inc.